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    UPDATE 4-EU warns Microsoft over new Windows 8 browser option

    * EU says investigation possible if no Windows 8 browser

    choice

    * Microsoft may face substantial fine for breaking browser

    promise

    * Software giant apologises for breaking pledge, accepts

    responsibility

    * Google may be next target for EU antitrust watchdog

    BRUSSELS, Oct 24 (Reuters) - EU antitrust regulators have

    told Microsoft not to repeat the mistake of denying

    consumers a choice of rival Web browsers in its new Windows 8

    operating system, in a dispute that has already cost the

    software giant more than a billion euros ($1.3 billion) in

    fines.

    EU competition commissioner Joaquin Almunia said on

    Wednesday he had spelt out his concerns to Microsoft about

    Windows 8, its new flagship software product which is set for

    release on Friday.

    "I have precisely transmitted ... my concerns, what kind of

    presentation should be avoided if they don't want to take the

    risk of a new investigation," Almunia told a news briefing.

    The company said it had taken heed of the warning,

    indicating its desire to draw a line under its decade-long

    battle with the European Commission.

    "After discussions with the Commission, we are changing some

    aspects of the way the browser choice screen works on Windows 8

    and will have those changes implemented when Windows 8 launches

    later this week," Microsoft spokesman Robin Koch said in a

    statement.

    Almunia's warning came with charges that Microsoft had

    broken a promise to offer European consumers a choice of rival

    browsers in its previous version of Windows, which could result

    in a substantial fine.

    Microsoft promised three years ago to offer browser choices,

    to settle an EU antitrust investigation and avoid a penalty that

    could have been as much as 10 percent of its global turnover.

    But the European Commission said Microsoft had not fulfilled

    its pledge between February last year and July this year,

    confirming an earlier Reuters report.

    "If companies enter into commitments, they must do what they

    are committed to do or face the consequences. Companies should

    be deterred from any temptation to renege on promises or even to

    neglect their duty," Almunia told reporters.

    Microsoft could face a significant fine as it is the second

    time it has failed to comply with an EU order.

    A sanction could top $7.4 billion or 10 percent of its

    revenues for the fiscal year ending June 30, 2012 - but the

    final figure is expected to be lower, as the infringement

    covered a relatively short period of time.

    Microsoft, which has already been penalised to the tune of

    1.6 billion euros ($2.1 billion) in the last decade for

    infringing EU rules, apologised. It has four weeks to reply to

    the Commission's "statement of objections" or charge sheet.

    "Although this was the result of a technical error, we take

    responsibility for what happened, and we are strengthening our

    internal procedures to help ensure something like this cannot

    happen again," the company said in a statement.

    NO TABLET PROBE

    The EC action should serve as a warning to other companies,

    said Susanne Zuehlke, a partner at Brussels-based law firm

    Latham & Watkins.

    "It shows that the Commission takes its enforcement

    seriously and follows up on cases even when they appeared

    closed," she said.

    Almunia said he had no reason to go after Microsoft's

    operating system for tablets, a market that includes rivals

    Apple and Google.

    "We have looked at Windows RT and on the basis of our

    investigation so far there are no grounds to pursue further

    investigation on this particular issue," he said.

    The Commission said in July several companies had accused

    Microsoft of only allowing its own Internet Explorer browser to

    be installed on devices running Windows RT.

    Microsoft's share of the European browser market has roughly

    halved since 2008 to 29 percent, on a par with Google's Chrome

    but behind Mozilla's 30 percent share, according to Web traffic

    analysis firm Statcounter.

    With the Microsoft case heading for resolution, the next

    Web-related battle for the Commission is likely to be with

    Google, the target of complaints by Microsoft and more than a

    dozen other rivals over its core search engine business.

    The world's most popular search engine is now in talks with

    the EU watchdog that could help it avoid sanctions which could

    amount to some $4 billion.