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    UPDATE 3-Italy's Berlusconi sentenced to jail for tax fraud

    * Former premier convicted over Mediaset TV rights

    * Will not serve jail time pending appeal

    * Previous amnesty would make maximum jail time one year

    * Political ally says Berlusconi "persecuted"

    (Adds Berlusconi comments, effect of amnesty)

    MILAN, Oct 26 (Reuters) - Former Italian Prime Minister

    Silvio Berlusconi was sentenced to four years in jail on Friday

    for tax fraud in connection with the purchase of broadcasting

    rights by his Mediaset television company.

    The 76-year-old billionaire media magnate, who was convicted

    three times during the 1990s in the first degree before being

    cleared by higher courts, has the right to appeal the ruling two

    more times before the sentence becomes definitive.

    That process is likely to be lengthy and he will not be

    jailed unless he loses the final appeal. Even then, because the

    crime was committed when an amnesty to prevent prison

    overcrowding was in place, the maximum possible jail time would

    be one year.

    The ruling comes two days after Berlusconi confirmed he

    would not run in next year's elections as the leader of his

    People of Freedom (PDL) party, ending almost 19 years as the

    dominant politician of the centre-right.

    Milan judge Edoardo d'Avossa told a packed court that

    between 2000 and 2003, there had been "a very significant amount

    of tax evasion" and "an incredible mechanism of fraud" in place

    around the buying and selling of broadcast rights.

    The court's written ruling said Berlusconi showed a "natural

    capacity for crime".

    During a phone call to an evening news broadcast on one of

    his own channels, Berlusconi said there was no link between his

    decision pull out of politics and the Friday ruling, and slammed

    the court for being politically motivated.

    He called the verdict "political and intolerable," and said

    it showed Italy had become uncivilised, barbaric and was no

    longer a democracy.

    Berlusconi lawyers Piero Longo and Niccolo Ghedini said the

    the ruling was "totally divorced from all judicial logic",

    adding that they hoped the "atmosphere" at the appeals courts

    would be different.

    Berlusconi, one of Italy's richest men, became prime

    minister for a second time in 2001 after winning a landslide

    election victory. Even while he was prime minister, he remained

    in effective charge of Mediaset even though he had handed over

    control of day-to-day operations, the court said.

    The four-time prime minister and other Mediaset executives

    stood accused of inflating the price paid for TV rights via

    offshore companies controlled by Berlusconi and skimming off

    part of the money to create illegal slush funds.

    The investigation focused on television and cinema rights

    that Berlusconi's holding company Fininvest bought via offshore

    companies from Hollywood studios.

    The court also ordered damages provisionally set at 10

    million euros ($13 million) to be paid by Berlusconi and his

    co-defendants to tax authorities.

    "POLITICAL HOMICIDE"

    The flamboyant Berlusconi, who is still on trial in a

    separate prostitution case, resigned as prime minister a year

    ago as Italy faced a Greek-style debt crisis, handing the reins

    of government to economics professor Mario Monti.

    Angelino Alfano, secretary of the PDL, said the ruling

    proved once again "judicial persecution" of the media magnate,

    while political rival Antonio Di Pietro, a former magistrate,

    hailed the decision, saying "the truth has been exposed".

    Should the ruling be confirmed on appeal, Berlusconi would

    also be forbidden from holding public office for five years, and

    from being a company executive for three years.

    "This is not a sentence, but an attempt at political

    homicide," Fabrizio Chicchito, the PDL's chief whip in the

    Chamber of Deputies, said referring to the ban on holding

    office.

    Now that Berlusconi has said he will pull out of politics,

    he may be focusing more on his business empire, which includes

    Mediaset, AC Milan soccer club, and Internet bank Mediolanum.

    Shares in Mediaset, Italy's biggest private broadcaster,

    fell as much as 3 percent after the ruling, and are down about

    50 percent in the last year.

    The broadcaster has been struggling against rivals like News

    Corp's broadcaster Sky Italia and a host of online

    media, while its core advertising revenues are feeling the pinch

    of the recession.

    The court acquitted Mediaset chairman and long-term

    Berlusconi friend Fedele Confalonieri, for whom prosecutors had

    sought a sentence of three years and four months.

    Berlusconi has owned AC Milan since 1986 and the club have

    been European champions five times under his leadership. But the

    its fortunes have dipped in the past couple of seasons amid cost

    cutting, prompting repeated rumours of its possible sale.

    He also is still on trial in the separate "Rubygate" case in

    which he is accused of paying for sex with a teenaged nightclub

    dancer when she was under 18 and thus too young to be paid

    legally as a prostitute. He denies the charges.

    ($1 = 0.7716 euros)

    (Additional reporting by Ilaria Polleschi, Danilo Masoni.

    Writing by Lisa Jucca and Steve Scherer; Editing by James

    Mackenzie and Michael Roddy)