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    UPDATE 3-AU Optronics fined $500 mln in U.S. for price fixing

    * AU fined $500 million for LCD price fixing in U.S.

    * AU said will appeal and make another $223 mln provision in

    Q3

    * Shares of AU up 5 pct in Taipei on Friday

    TAIPEI/SAN FRANCISCO, Sept 21 (Reuters) - Taiwan-based AU

    Optronics Corp was fined $500 million by a U.S. judge

    for price fixing in the market for liquid crystal display

    panels, but the company's shares jumped as much as 5 percent

    early on Friday amid relief the fine wasn't larger.

    U.S. District Judge Susan Illston in San Francisco also

    handed down three-year prison sentences to two individual

    defendants on Thursday.

    A jury convicted the company and two AU executives,

    Hsuan-Bin Chen, 60, and Hui Hsiung, 58, in March. Former AU

    Chief Executive L.J. Chen, who remains a top executive at the

    company, was acquitted at the trial.

    AU was charged as part of an investigation into an alleged

    price-fixing cartel between 1999 and 2006. Several other

    companies, including LG Electronics Inc, have

    pleaded guilty in the LCD probe.

    U.S. prosecutors had accused company executives of meeting

    more than 60 times at luxury hotels to fix prices of LCD panels,

    saying the conspiracy cost the U.S. economy billions of dollars.

    Criminal trials against publicly traded companies are rare,

    and AU has said it would appeal its conviction. At the trial,

    AU's lawyers asserted that the company "competed fiercely" and

    that the mere exchange of information between companies was not

    illegal.

    AU, which has a market capitalisation of about $3.3 billion,

    had argued it should be fined no more than $285 million. U.S.

    antitrust prosecutors had sought $1 billion.

    On Friday, AU shares jumped as much as 5 percent, versus a

    broader market's 0.49 percent gain, because the fine was

    less than some investors had expected.

    The Taiwanese company said in a statement that it will make

    an extra provision of $223 million this quarter.

    "This was a documented, far-reaching, clearly illegal

    conspiracy to fix pricing," Judge Illston said at Thursday's

    hearing. She said she took into consideration fines imposed on

    other companies in the investigation, and the fact that AU had

    already incurred heavy costs in money and time for this trial.

    "That's why I find that $500 million is adequate but not

    excessive," she said.

    Rival LG Electronics agreed to pay a $400 million fine in

    2008, while Samsung Electronics Co Ltd cut an early

    deal to avoid prosecution.

    AU was the sole Asian LCD maker to plead not guilty.

    "$500 million is not enough to deter cartels like this from

    forming," Department of Justice antitrust division trial

    attorney Heather Tewksbury said.

    In urging a larger penalty, Tewksbury said LG Electronics

    had been fined $400 million even after providing substantial

    assistance to authorities.

    "AU Optronics is getting a 50 percent discount and that's an

    inequitable result," she said.

    The judge also ordered three years of probation for the

    company, including implementation of a compliance and ethics

    program. The company was ordered to pay the fine over three

    years.

    Both Chen and Hsiung declined to make personal remarks when

    asked by Judge Illston. They sat motionless as she sentenced

    them to three years in prison for making "poor choices and bad

    judgment."

    "The Antitrust Division will continue to pursue vigorously

    international cartels that target American consumers and rob

    them of their hard-earned money," Scott D. Hammond, Deputy

    Assistant Attorney General for the Antitrust Division's criminal

    enforcement program, said in a statement.

    The case in U.S. District Court, Northern District of

    California, is United States v. Hsuan Bin Chen et al,

    09-cr-00110.