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SAS and Teradata Set Up Business Analytics Innovation Center

Business intelligence company SAS and data warehousing and enterprise analytic firm Teradata have formed a partnership to set up a Business Analytics Innovation Center to enable clients grow revenue, reduce risk and improve operations. Skip related content

The center will combine the strengths of SAS, Teradata, and analytical consulting firm Elder Research Inc (ERI). It will incorporate thought leadership with a visionary lab for pilot programs, analytic workshops, and proofs of concept for prospective customers across several industries, including financial services, retail, government, health care and life sciences, and insurance.

Darryl McDonald, chief marketing officer at Teradata, said: “SAS and Teradata have successfully helped customers determine how to best apply analytics within a scalable, in-database infrastructure. One leading grocery store chain estimated that its analytics strategy, developed with SAS and Teradata, would generate $200m in incremental sales. Through the Business Analytics Innovation Center, we can provide business analytics platform, software and service, and help customers drive innovation through analytic consulting.”

Earlier this month, Teradata and SAS partnered to expand in-database analytics options by introducing advantage program offering, Business Insight Advantage.

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