We live in an age with awesome and ever-improving technology at our fingertips, giving us capabilities that would have been almost unimaginable to previous generations. Yet there is a growing interest among those of the current generation to covet, collect and reclaim the analogue items of the past.
This movement is driven in part by a desire to take back control from the standardised settings of digital gadgets, but also by an aesthetic appreciation of the items themselves and their output.
Head to East London, and as well as seeing a new shop dedicated to 35mm film photography, you will see a multitude of hip young things with analogue cameras hung around their necks.
A little further down the road you'll find one of the city's most popular independent record stores, full of music fans thumbing through vinyl records.