Over their half decade of existence, the current generation of consoles have adapted tremendously to the trends surrounding them, expanding their appeal to the likes of families and the fitness savvy, as well as staying true to the hardcore gamer.
But, over the past few years, amid a torrent of new features, which of the Xbox 360, PlayStation 3 and Nintendo Wii, has come out on top?
Microsoft Xbox 360 (£200-£240)
Weighing in at around £200-£240, the Xbox 360 certainly has enough in its toy box, with features, online and off, overflowing from its sleek black surface.
With additions like facebook, Netflix and various TV channels making up Xbox Live (setting you back £30 for a year), it is clear, Microsoft's attempt to pull together different entertainment aspects of our lives into one easily accessible device, and for the most part, it succeeds with efficiency.
However the market place has become slightly crowded because of this; there being four different ways to watch films and television on there so far.
It would impossible to mention Xbox these days, without mentioning the ace up its sleeve; the Kinect, Microsoft's new device that tracks your every movement with all the input from you being, well, movement.
Though this has revolutionised interface traversal, replacing button pressing with simple waves, its gaming repertoire leaves something to be desired, catering mainly to kids and the family audience, with colourful, bite-sized gaming treats. However if it were fulfil its potential in hardcore gaming it would be a force to be reckoned with.
Sony PlayStation 3 (£200-£240)
Despite its free online service, Sony's black behemoth cannot boast a huge amount of online extras (the existing ones including TV channels and music); however, over the past few years it has seen a rapid fire of exceptional exclusives.
With games like 'Uncharted 3', 'Infamous 2' and 'Killzone 3' in Sony's arsenal, it's clear that its allegiances lie with the hardcore crowd; however it is far from a one trick pony.
Sony has in fact delved into the more family friendly market with the release of Sony Move, a two part motion controller costing around £40.
Though it has bred its fair share of multicoloured minigames, the Move has integrated itself rather well into the more big-budget action titles. Games like 'Socom', 'killzone 3' and 'Heavy Rain' have welcomed the Move with open arms, and have become better games for it.
The only downside being that, as you've probably guessed, it bears a striking resemblance to the Wii controller, with the addition of a garish iridescent ball on the end. Although despite this similarity, the PlayStation Move has yet to match the Wii in terms of innovative uses of this type of controller.
Nintendo Wii (£100-£170)
Clocking in at around £100-£170, the Nintendo Wii is the cheapest of the lot. Add that to the free online play and you've got yourself a very cost effective games console.
Upon its first appearance, the Wii had a 'just for kids and parties' stereotype built around it, but thanks to the return of old favourites like Mario, Link and Donkey Kong, it has recently managed to break that apart and really blossom as a games console.
The Wii has also introduced the motion plus addition, allowing for complete one to one control, meaning every move of the Wii-mote is registered through gameplay.
This has allowed for some great gameplay innovations, like in the critically acclaimed 'The Legend of Zelda: Skyward Sword', enemies being designed so only certain striking angles hurt them.
In terms of online features the Wii has followed in the footsteps of its brethren and incorporated Netflix and hulu. Along with more unique traits like WiiWare; a store for smaller, downloadable games, and Virtual Console; a marketplace for classic Nintendo titles such as Donkey Kong and Super Mario Bros. 3.
With its long list of 'AAA' games and Virtual Console store, Nintendo has refrained from simply churning out the same games, and has instead reinvigorated its tried and true franchises whilst simultaneously acknowledging their roots.
And the winner is… Sony PlayStation 3
It was a close call but the PlayStation 3 is the top console on the market. What it lacks in family friendliness and online extras it more than makes up for in the most important category: the games. And with releases like the hauntingly beautiful 'Journey', it shows they don't all have to be big budget.
It's hard to say where consoles will travel to in the future but for now, the PS3 has all its chips in the right place, and comes highly recommended.