OK! magazine sank to a new low this week by publishing on its front page what it proudly calls "the last ever pictures of Michael Jackson".

It would appear the term ‘rest in peace' is lost on OK! with its publishers Northern & Shell forking out an estimated £300,000 for rights to use the image.

The photograph shows Michael seemingly unconscious with tubes coming out of his mouth as medical staff try to resuscitate him.

The magazine then has the cheek to call it an "official tribute issue". To me the word "tribute" indicates a certain amount of respect. Now, please somebody show me where on the page any respect is shown to Michael Jackson or his family.

Sarah Ivens, OK!'s editorial director, said: "It's a photo that captures the surprise and the upset and the moment of this breaking news story. I hope the cover will provoke readers."

This is a pale attempt to try and avoid saying what they have really done, which is publishing wholly unnecessary and intrusive images in an attempt to sell a product.

The media can be a cut-throat industry, that's no secret. I, myself, have to try and engage readers from events such as the death of Michael Jackson, but there's a line and OK! has crossed it.

As Andrew Marr foresaw last week, there are three stages to the Michael Jackson reporting; first his death was reported, then the inquest into his death was covered; now the final stage will then be the picking apart of the man. It would appear we're well into that now.