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DFS adverts banned

Wed Dec 03 11:56AM

Three DFS television adverts have been banned - not because they are annoying but because the sofas featured in the adverts were made to look bigger than they actually are.

The ads, which featured people miming to the Nickelback song ‘Rockstar', were declared misleading by the Advertising Standards Authority because the footage of actors singing was superimposed onto shots of sofas, making the furniture seem bigger than it was.

The watchdog, which received 21 complaints, said: "We considered that the production technique used in the ad meant that some of the sofas did appear large in relation to the actors. Because DFS had not been able to demonstrate that the sofas featured in the ad were accurate reflections of the actual sofas, we concluded that the ad was misleading."

DFS argued that customers visited their stores to examine items such as sofas before they bought them, and that any exaggeration in size would have caused widespread disappointment and large numbers of complaints to Trading Standards, which had not been the case.

The three advertising codes breached by the DFS campaign were that adverts must not mislead the public, that they must not imply qualities beyond those normally provided, and that they must not use visual techniques or special effects to mislead.

Comments491 - 500 of 529

So why has'nt the same ruling been applied to those adverts for the supposed enormous burgers ????

From angeladibble on Wed Dec 03 06:47PM
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I would like to see one ad that as not been exagerated. all ads have to be, otherwise it would atract anyone. ads are made to call everyone attention. if you complaint about this kind of adverts you have to complain about others as well, for example, the macdonalds burgers look bigger htan the ones you actually eat. adverts in magazines are also exagerated, like in argos and others to. ads are to call attention and our job is to go to look for the product

From ps8xarik on Wed Dec 03 06:56PM
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well i will sleep better after reading this dross. perhaps they should investigate yahoo news for wasting the moisture in my eyes!!!

From billybobconnor on Wed Dec 03 06:57PM
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the same way you eat or not the burgers, you bye or not the sofas

From ps8xarik on Wed Dec 03 06:58PM
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fantastic hate and hated all dfs adverts especially those with linda barker ohh she was annoying

From james.callaghan19 on Wed Dec 03 07:18PM
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if there was a store next door to DFS and the suite was £100 dearer i would pay the dearer price i would not want one for free from DFS on principle doncaster resident

From johnbattersby7 on Wed Dec 03 07:25PM
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Makes me laugh!!!! it's the only way anyone will hear the @#$% song anyway. dfs have done them a big one there.. Oh my!! the sofa looks bigger on the tv than in the store!! @#$% me do you own a living room sived tv??? get a life....... complain about your grans heating bill!!!!!

From signmaintenance on Wed Dec 03 08:11PM
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I HATE TV ADDS FULL STOP

From marilyn.bulley on Wed Dec 03 10:04PM
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What?! The sofas look normal to me! And everyone knows how big a sofa is...

From hannah.gauntlett on Wed Dec 03 10:21PM
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Hi im glad its been banned fantastic song @#$% add it was f**k**g @#$%!!!!!!!!!!

From mark.c.coombe on Wed Dec 03 10:32PM
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