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DFS adverts banned

Wed Dec 03 11:56AM

Three DFS television adverts have been banned - not because they are annoying but because the sofas featured in the adverts were made to look bigger than they actually are.

The ads, which featured people miming to the Nickelback song ‘Rockstar', were declared misleading by the Advertising Standards Authority because the footage of actors singing was superimposed onto shots of sofas, making the furniture seem bigger than it was.

The watchdog, which received 21 complaints, said: "We considered that the production technique used in the ad meant that some of the sofas did appear large in relation to the actors. Because DFS had not been able to demonstrate that the sofas featured in the ad were accurate reflections of the actual sofas, we concluded that the ad was misleading."

DFS argued that customers visited their stores to examine items such as sofas before they bought them, and that any exaggeration in size would have caused widespread disappointment and large numbers of complaints to Trading Standards, which had not been the case.

The three advertising codes breached by the DFS campaign were that adverts must not mislead the public, that they must not imply qualities beyond those normally provided, and that they must not use visual techniques or special effects to mislead.

Comments501 - 510 of 529

someone with sense . it was an awful and misleading advert.

From angelasmith2 on Thu Dec 04 07:18AM
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Take It Or Leave It. I am tired of this nation worrying about whether we are offending some individual or their culture. Since the terrorist attacks on London , we have experienced a surge in patriotism by the majority of Brits.
However, the dust from the attacks has barely settled and the 'politically correct' crowd begin complaining about the possibility that our patriotism is offending others.
I am not against immigration, nor do I hold a grudge against anyone who is seeking a better life by coming to Britain . However, there are a few things that those who have recently come to our country, and apparently some born here, need to understand.
This idea of London being a multicultural centre for community has served only to dilute our sovereignty and our national identity. As Britons, we have our own culture, our own society, our own language and our own lifestyle. This culture has been developed over centuries of wars, struggles, trials and victories fought by the untold masses of men and women who laid down their lives and one of the millions of men and women who have sought freedom.
We speak ENGLISH, not Spanish, Lebanese, Arabic, Chinese, Japanese, Russian, or any other language. Therefore, if you wish to become part of our society, learn the language! 'In God We Trust' is our National Motto.
This is not some Christian, right wing, political slogan. We adopted this motto because Christian men and women, on Christian principles, founded this nation, and this is clearly do@#$%ented. It is certainly appropriate to display it on the walls of our schools.
If God offends you, then I suggest you consider another part of the world as your new home, because God is part of our culture. If St.George's cross offends you, or you don't like ' A Fair Go', then you should seriously consider a move to another part of this planet.
We are happy with our culture and have no desire to change, and we really don't care how you did things where you came from. This is OUR COUNTRY, OUR LAND, and OUR LIFESTYLE, and we will allow you every opportunity to enjoy all this.
But once you are done complaining, whining, and griping about Our Flag, Our Pledge, Our National Motto, or Our Way of Life, I highly encourage you take advantage of one other great British freedom, 'THE RIGHT TO LEAVE'.
We didn't force you to come here. If you don't like it GO HOME!!
You asked to be here. So accept the country YOU accepted. Pretty easy really, when you think about it. I figure if we all keep passing this to our friends (and enemies) it will also, sooner or later get back to the complainers, lets all try, please.
No matter how many times you receive it... please forward it to all you know

From davidmartinthomas on Thu Dec 04 08:41AM
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21 complaints out of how many millions who watched it?? Personally I dont like the ad, but I did buy 2 dfs sofas last year and am very happy with the quality and the size.

From srb_marine on Thu Dec 04 09:12AM
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I totally agree with comment 502

From taylorrogers on Thu Dec 04 09:51AM
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glad the ads are banned, did anyone else find it funny that they always managed to cut off the line "I need a credit card thats got no limit" Were they trying to avoid saying something about their prices?

From tracey.sharp on Thu Dec 04 12:44PM
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All adverts give a false impression of the goods they are trying to sell that is whole point of selling procedures trick the buying public into purchasing something they don`t need, don`t want and can`t afford and if using celebs does that then the company has achieved its aim so where is the problem. Anyone who is daft enough to think because someone famous is advertising something it is bigger or better than normal deserves to be duped.

From lkah2000 on Thu Dec 04 12:56PM
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@#$% advert but that blonde gal in it....marks out of 10...i'd give her one

From steve_uk71 on Thu Dec 04 04:17PM
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I just hate DFS !!!!!!

From wayne.rees007 on Thu Dec 04 05:30PM
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i knew it!!! i said that very thing when i first saw the ads. what a bunch of con artists.

From sic_boy666uk on Thu Dec 04 06:23PM
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FINALLY
well
one way or another thay are gone [that is until the christmase sales.. :S ]

From formula1jade on Thu Dec 04 09:19PM
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