By Brie Rogers Lowery
It happened so quickly. Dominic Aversano was sat at home listening to the now-infamous "I could do it if I had to" line from the work and pensions secretary. He tweeted about it, considered it and went to Change.org to start a petition. In 20 minutes, 400 people had signed. By midnight it was 100,000 strong and leading the national news.
It's an incredible moment for him and for politics more broadly. We live in a social age and this is a fascinating example of how politicians can be held to account for their words and actions. There's lots of chatter about how this has taken off - and why it's done so more than other potentially more worthy campaigns. For me it's clear: the 'ask' is accessible, not particularly ideological, it's clear and creative. Crucially in the social media context it's shareable - easy to explain in 140 characters. It speaks to people's innate distaste for hypocrisy and with less than 100 words and a few clicks, Dominic has achieved whatRead More »from Iain Duncan Smith, £53 and the power of social media