The owner of a clothing shop in western India called "Hitler" has agreed to drop the Nazi dictator's name after protests from the Jewish community and the government.
The shop, which sells Western menswear, opened in Ahmadabad in western Gujarat last month with "Hitler" spelled out in large white letters, complete with a swastika as the dot on the "i".
Members of the tiny Jewish community in the city condemned the name, while a senior Israeli official raised the matter with the state government.
Co-owner Rajesh Shah said on Tuesday he had chosen the name in memory of his grandfather - a strict disciplinarian referred to by the family as "Hitler".
Mr Shah said he had received dozens of calls asking for him to rename the shop.
Israel's consul general in Mumbai also asked state officials to intervene.
Manish Chandani, another co-owner of the store, said: "I plan to change the store's name very soon.
"There is tremendous pressure from the government and the Jewish community to drop the name.
"I was not aware of Hitler being responsible for the killings of six million people before the shop's inauguration."
A Mumbai restaurant owner sparked outrage in 2006 after calling his cafe "Hitler's Cross" and using a swastika on the hoarding, claiming it was a "catchy" name.
He eventually agreed to change it after protests by the Israeli embassy, Germany and the US Anti-Defamation League.