JCPenneys isn't about to bow to pressure from a fundamental Christian group One Million Moms (OMM) when it comes to keeping Ellen DeGeneres as the retailer's spokeswoman.
"We couldn't think of a better partner to help us put the fun back into the retail experience," JCPenney president Michael Francis said late last week.
The statement comes after OMM proclaimed a boycott against the department store for employing the openly-gay DeGeneres.
"More sales will be lost than gained unless they replace their spokesperson quickly," a rep wrote in the boycott proclamation. "Unless JCPenney decides to be neutral in the culture war then their brand transformation will be unsuccessful."
Fans of DeGeneres - both gay and straight - rushed to defend her, saying she was a positive role model for their families.
The group has also set their sights on Macy's for a pro-gay photo in a wedding catalog. While that one hasn't picked up steam, other celebrity boycotts have.
Kim Kardashian angered reality television fans after she announced her divorce from Kris Humphries on Oct. 31 after 72 days of marriage. Disgruntled television viewers soon started a petition to get boycott the Kardashian and Jenner clan and get their sponsors to drop them.
"It is a sad truth that many young people are looking up to this family and are modeling their appearance and behavior after them," petition organizer Cyndi Snider wrote in the petition, established in November 2011.
The petition soon moved to BoycottKim.com and gained many more signatures.
You might know Mario Batali as one of the hosts on the new ABC show "The Chew," but he's also a popular New York City chef - and a rich one, at that. However, he sparked the ire of other rich people when he made some comments late last year.
"The ways the bankers have kind of toppled the way money is distributed and taken most of it into their hands is as good as Stalin or Hitler and the evil guys…[T]heir evil has had a huge effect on the world," he said in a Time.com panel with NBC's Brian Williams, among others.
Bankers and other Wall Street types were upset with the comparison - understandably - and called for colleagues to stop frequenting his expensive eateries.
"Cancel all reservations at Batali's eateries, including Babbo and Del Posto," one boycotting banker wrote on Eater.
Fans of the TLC reality show "All American Muslim" called for a boycott of Lowe's Home Improvement Center after the retailer pulled their advertisements from the show. The company pulled the ads after the Florida Family Association referred to the reality show as "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values."
Soon after, Russell Simmons tweeted his intention to buy up the ad space vacated by Lowe's. California Sen. Ted Lieu also called for boycott for the hateful way Lowe's handled the situation.
"The show is about what it's like to be a Muslim in America, and it touches on the discrimination they sometimes face. And that kind of discrimination is exactly what's happening here with Lowe's," Lieu said at the time.
Have you ever boycotted anything endorsed by celebrities?
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