London New Year's Eve fireworks display 2013: Peach snow, edible banana confetti and orange-flavoured bubbles

A feast of fruity flavours including peach snow, edible banana confetti and orange-scented bubbles are set to descend on revellers at London's New Year's Eve celebrations.

The aim is for an estimated 50,000 revellers, in an area around the size of three football pitches, to be able to taste and smell the party atmosphere when they flock to the banks of the River Thames for the annual fireworks display.

In what is being billed as the "world's first multi-sensory fireworks display", there are to be clouds of apple, cherry and strawberry mist, peach snow, plus thousands of big bubbles filled with Seville orange-flavoured smoke and 40,000 grams of edible banana confetti in the tie-up between the London mayor's office and Vodafone.

All of the flavours conform to halal and kosher standards.

Food artists Harry Parr and Sam Bompas devised the sensory elements of the display. Parr said: "Our ambition is simple – ‘flavoured fireworks', and the greatest number of people in human history having a simultaneous multi-sensory experience."

London Mayor Boris Johnson said: "There is no better way to celebrate the highs of 2013 and the start of an exciting new year than by seeing one of the world's most dazzling firework displays, now augmented in more ways than one.

"Watched by millions around the world, and hundreds of thousands of people from the banks of the Thames, it highlights our capital's fantastic community spirit and its premier position on the global stage."

Up to 100,000 people in key viewing areas by the Thames will also get packs featuring scratch 'n' sniff programmes, LED wristbands and seven kinds of fruit-flavoured sweets that link to the tastes and smells of the multi-sensory display.

A Vodafone smartphone app will also enable people at home to be part of the experience.