Rupert Murdoch's daughter Elisabeth has spoken out in defence of the BBC licence fee in a speech to media executives - three years after her brother lambasted the corporation in the same talk.
At the annual MacTaggart Lecture in Edinburgh, Ms Murdoch took the time to praise the BBC and the "vision and leadership" of outgoing director-general Mark Thompson.
She described herself "on the record" as "a current supporter of the BBC's universal licence fee".
When her brother James spoke at the same lecture in 2009 he accused the corporation of a "land grab" and said its ambitions were "chilling".
She told the annual industry get-together that News Corporation, her father's company, was "currently asking itself some very significant and difficult questions about how some behaviours fell so short of its values".
And she warned of the threat to press freedom from "enemies within" - a remark which will be widely seen as a criticism of News International employees caught up in the phone-hacking scandal that has rocked the business.
Ms Murdoch, who founded production company Shine, which is responsible for BBC shows including MasterChef, quoted from her brother's lecture in which he said profit was the only "reliable and perpetual guarantor of independence".
But she told her audience he left something out, adding: "The reason his statement sat so uncomfortably is that profit without purpose is a recipe for disaster."
She said industry and "global society" need to "reject the idea that money is the only effective measure of all things or that the free market is the only sorting mechanism".
Ms Murdoch ended with some praise for her father, telling how he "had the vision, the will and the sense of purpose to challenge the old world order on behalf of 'the people".
News Corporation owns a 39% stake in BSkyB, the parent company of Sky News.