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    Ne-Yo want to integrate music as new Motown A&R VP

    NEW YORK (AP) — Ne-Yo has a dream: He believes the record industry is segregated, and has hopes of changing that as the new senior vice president of artists and repertoire for Motown Records.

    Even though Motown's legend is rooted in black music, it was music that appealed to everyone, helping to unite a nation in sometimes divisive times. As a top exec at Motown, Ne-Yo wants to unite people musically once again.

    "I want to get back to a place where everybody's listening to the same thing no matter what race, color, creed you are," the Grammy-winning singer said in an interview Wednesday after Universal Music made the announcement. "(Now) there's music that's specifically for black people and there's music that's specifically for white people, and I feel like the essence of ... music is lost when you do that."

    The 32-year-old Grammy winner, who has multiple hits of his own and has also written smashes for others like Rihanna and Beyonce, says he is looking to sign artists that have a drive and a tremendous work ethic, not just one-hit wonders.

    "I definitely plan on making sure the people I bring to the industry are going to be an asset to the industry as opposed to a liability," said Ne-Yo, who also has his own label imprint called Compound Entertainment. "It's more than 'She looks good in a short skirt' or 'He looks good with his shirt off' — it's about somebody that has a talent."

    Ne-Yo, who is planning to release his fifth album this summer, will also move to the Motown Records roster. He has released his four albums on Island Def Jam Music Group; both Motown and Def Jam are subsidiaries of Universal Music.

    He's also an actor: Ne-Yo appears in the new George Lucas film "Red Tails" about the Tuskegee Airmen, who were the first black fighter pilots to serve in the U.S. military. It debuted at No. 2 with $19.2 million last weekend, despite some concerns that a black-themed film would not appeal to a mainstream audience.

    "It always feels good to beat the odds," he said.

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    Online:

    http://www.neyothegentleman.com/

    ___

    Mesfin Fekadu covers entertainment for The Associated Press. Follow him on Twitter at http://twitter.com/musicmesfin

     

    7 comments

    • DavidB  •  Tucson, United States  •  4 months ago
      Great idea but a lot of people are closed minded to different types of music. Hard Rockers don't care for RAP. There are exceptions but far and few.
      • DavidB 4 months ago
        As RAP and HIP HOP don't care for Metal.
      • Adrienne 4 months ago
        I agree with you on that. As a Black Woman growing up in the 60's, i was all into Motown and the "British Invasion." Loved me some Temptations, Supremes, Beatles and my favorite group, Rolling Stones. As the yrs went by, Phil Collins, and Journey, and others. My grandson is amaze when he hears me singing rock songs.
      • A Yahoo! User 4 months ago
        Hey David,please allow me to drop a few of historical names to politely dispute your point.I will only say the names.You look up the history.That's the best way to gain knowledge.Lets start with Run DMC/Aerosmith.Then I'll ad in Lincoln Park.Then I'll throw in Public Enemy/Megadeath,Or it may have been Slayer,and I'll conclude with Limp Biscuit.And all of these are old.Hip Hop and Metal have been blurring the lines for at least 15 years,now.Ice-T himself was lead vocalist in a Metal band with serious Gangster rap influence.History is one great educator,if you pay attention to it.
    • Lisa G  •  Elizabethtown, United States  •  4 months ago
      Love this man!!!!!!!!!
    • Eric  •  4 months ago
      Hope he is a visionary like Berry Gordy was.
    • Jim Colyer  •  Nashville, United States  •  4 months ago
      Rap sucks!
      • D. Lee 4 months ago
        Ne-Yo isn't a rapper
    • Eric  •  Fort Lauderdale, United States  •  4 months ago
      Ne-Yo!Hello!Take this from The TRUUTH News.If you stop talking segregation.There is no way you can believe the record industry is segregated.Put it this way."THERE ARE NO RACISM IN AMERICA"Just folks who refuse to take their feet out of the old ways.Dance Ne- Yo.
    • Neil  •  Jackson, United States  •  4 months ago
      It is Ne-yo WANTS....NOT Ne-Yo WANT. At least do us the common courtesy of using correct grammar in an article, and save "da pimp s#!T" for your "hood"!
    • PITHIAN  •  Tampa, United States  •  4 months ago
      Ne-Yo . . . ?
      Were his parents retarded or just fresh from the jungle to name their child "Ne-Yo" ?
      • D. Lee 4 months ago
        And were your parents retarded to name you Pithian by spelling Pythian incorrectly?