Odeon cinemas in the UK is one of the first companies to embrace Apple's new Passbook feature in iOS 6.
The cinema chain is allowing people who visit their website to add a 30 per cent off voucher to the Passbook app at the click of a button rather than insist users install a dedicated app.
Users that opt to add the voucher to their iPhone will be able to claim the money off between Sunday and Thursday uptil the 18 October for any movie excluding Madagascar 3 (don't ask us why).
Apple recently launched Passbook within iOS 6 as a virtual wallet for vouchers, airline tickets, and store cards to be kept in one place. The feature is open to any developer and should save customers from having to dig out a specific email or boot up an app.
Up until now in the UK only a handful of company's have used the service since it launched last month. They include Lufthansa, American Airlines, and United, and Starbucks.
You can get the voucher, whether you are an iPhone user or not at the Odeon website.
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