Emeli Sande's high-profile appearances at both the Olympic opening and closing ceremonies have helped her to overtake Adele with the biggest-selling album of the year so far.
Her debut release, Our Version Of Events, saw its sales swell by a third during London 2012 compared to the previous month, it has been revealed.
Sande, 25, has now surpassed Adele's record-breaking album 21, selling 3,200 more copies so far this year, according to new figures from the Official Charts Company.
She has seen her career take off since winning the Critics' Choice Award at this year's Brits.
Her album has sold 660,000 copies since its release at the end of February.
She appeared at both Olympic events, notably performing Abide With Me at Danny Boyle's opening ceremony.
It was watched on TV by well over 20 million people in the UK alone - and hundreds of millions of viewers worldwide.
Official Charts Company managing director Martin Talbot said: "Yet another British female singing star has been born."
However, Sande still has some way to go before she actually eclipses Adele.
Adele's second album 21 has racked up UK sales of 4.4 million and stands as the fifth biggest-seller of all-time.