Advertisement

On This Day: Government bans cigarette advertising on TV

Initial calls to ban smoking ads came in 1962 from the Royal College of Physicians, who flagged up health problems associated with smoking and pushed for stronger laws on advertising tobacco.

On This Day: Government bans cigarette advertising on TV

February 8: On this day almost 50 years ago, the government imposed a ban on cigarette advertising on UK television.

Initial calls to ban smoking ads came in 1962 from the Royal College of Physicians, who flagged up health problems associated with smoking and pushed for stronger laws on advertising tobacco.

Health experts had already identified a 'direct causal connection' between smoking and lung cancer in the late 1950s.

Although TV advertising for cigarettes was banned in 1965, adverts remained in other forms, such as radio, while TV ads for tobacco and cigars remained on our screens until 1991.

This video from 1941 provides information on the hugely popular cigarette, championing the 'cardboard mouthpiece wrapped in white paper'.

The narrator declares: "What a comfort a smoke can be - some artists claim they can't paint without a puff."

Labour eventually banned all advertising of tobacco products.

General advertising, promotions, and sponsorship of sporting events were banned in 2003, although some small exceptions to this legislation remain.

On This Day: Lakers Airways collapses owing £270m

On This Day: Germans surrender to Russia's Red Army