The Only Way is Essex has dominated the National Reality TV Awards, scooping three prizes as the event was held for the first time.
The ITV2 show beat off Britain's Got Talent, I'm A Celebrity... and Come Dine With Me to take the Best Entertainment Show gong.
Leading cast member Amy Childs was named Reality Personality of the Year, while the programme also won Best Non-Competition Reality Show.
The Only Way Is Essex, which follows a group of young adults in the county, became an instant hit earlier this year and was the surprise winner of a Bafta in May .
And despite reports suggesting the stars are paid less than the minimum wage, one of them told Sky News they are committed to returning to the show, which starts again in the autumn.
"No-one is getting the chop. We'll all be back 100%," Maria Fowler said.
The Apprentice also proved it continues to impress the public as loyal fans voted it Best Business Show, Best Reality Competition Show and crowed Karren Brady as Best Reality TV judge.
More than 770,000 votes were cast by members of the public for their favourite reality shows with Deal Or No Deal and Jamie Oliver's Dream School also taking home awards.
:: The full list of winners at the National Reality TV Awards:
Best Business Show: The Apprentice
Best Entertainment Show: The Only Way is Essex
Best International Reality TV Show: Keeping up with the Kardashians
Most Inspiring TV Show: The Model Agency
Reality Personality of the Year: Amy Childs (The Only Way is Essex)
Celebrity Personality of the Year: Peter Jones
Best Docusoap: The People's Supermarket
Best Reality TV Judge: Karren Brady (The Apprentice)
Best TV Presenter: Mark Dolan (Balls of Steel)
Best Reality Competition Show: The Apprentice
Best Non-Competition Reality Show: The Only Way is Essex
Best Talk Show: The Wright Stuff
Best Game Show: Deal or No Deal
Best Self Improvement/Makeover Show: Snog, Marry, Avoid
Best Social Experiment Show: Jamie Oliver's 'Dream School'
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