It's not what you want to see when you enter a lift - no floor.
This was the terrifying prospect faced by shoppers in South London during a test run of an upcoming Alton Towers ride.
Alton Towers set up the stunt to test people's reactions ahead of the opening on 24 March of its Nemesis Sub-Terra attraction where visitors are taken on an underground journey through a network of gloomy caves.
Designers tapped into common fears when coming up with how the ride would look and what psychological reactions it would trigger.
Katherine Duckworth of Alton Towers Resort said: "When creating the illusion inside the lift we considered some our most common fears including heights, darkness and claustrophobia that are also a core part of the new attraction.
"The reactions of the public were fascinating.”



86 comments