BT offers free UK football action in challenge to Sky
Reuters - Thu, May 9, 2013By Keith Weir and Kate Holton LONDON (Reuters) - BT turned the British pay-TV market on its head on Thursday by offering free English Premier league football matches to its broadband customers in a direct challenge to Rupert Murdoch's BSkyB. The move, announced at a high-profile launch for the BT Sport TV channels at the Olympic Park in London, sent shares in BT and its rivals tumbling in a sign of how nervous investors are that the telecoms giant's commercial challenge could reshape the industry and slash profits. Shares in BSkyB fell 6. ... More »BT offers free UK football action in challenge to Sky
