The Old Sun Hotel in Haworth erupted with cheers, clapping and party poppers as Alistair and Jonathan Brownlee crossed the finishing line of the Olympic triathlon to take the gold and bronze medals.
The West Yorkshire pub, which advertises that it welcomes muddy boots and soggy dogs, was plastered with posters urging the brothers to victory, while the staff wore specially-printed T-shirts in support of their most celebrated customers.
Alistair and Jonathan have been visiting this town, on the moors made famous by Wuthering Heights, since they were boys - drawn by the fell races held here every year.
"It's fantastic, it's unbelievable - they're two fantastic lads," said race organiser Dave Woodhead, who has watched the Brownlees compete in his Woodentops fell runs since Alistair was 12.
He is s a passionate believer in inspiring young people to take part in sport and is in no doubt about the reaction of the brothers to their history-making haul of medals - the first for Britain in an Olympic triathlon.
"Jonny will be absolutely astounded by that, and he will be so proud of Alistair winning. They've won bronze and gold, what more can you say?"
Haworth's fell-runners are expecting their local heroes to come back before long, with their medals, and say there is unfinished business to complete.
They claim neither brother has ever won the annual Woodentops Bunny Runs, held on the first three Tuesdays of April, despite trying on many occasions.
The runs, across a three-mile course in the wild landscape of the Bronte Moors, are open to everyone from the age of six upwards, and the top prize - even for an Olympic champion - is a chocolate Easter egg.
"Alistair must have run it 20 times," said Mr Woodhead.
"But there's always been someone better than him. If they don't turn up to compete next April they each owe me £50, that's the agreement, and I'll gladly take it off them."