If you’re looking to update your wardrobe but don’t have the time to traispe around the shops, we’ve curated the best brands to shop online from the comfort of your own home.
Now socialising and travel is back on the cards, it’s the perfect time to invest in some quality pieces to freshen up your look.
From minimalist Swedish brand Arket to luxury retailer Matchesfashion, these stores have a range of aesthetics that will suit every customer. Whether you love to follow trends, prefer to dress in elevated basics, or like to wear designer brands, there’s a shop for you at your fingertips.
If you’re looking for a suit for a wedding, we’d suggest looking at Reiss, or if you’re after designer labels at a fraction of the cost, it’s The Outnet you need to look at. ASOS and Mango are great when shopping on a budget, or if you’re treating yourself to a unique designer piece, then Browns Fashion is the one for you.
Check out our pick of the best 16 brands below.
Great for: tall collections and latest trends
ASOS is famous for housing thousands of items, which can be both a blessing and a curse. If you’ve thus far avoided it because of the overwhelming choice, it might be time to reassess- it stocks all the latest menswear trends for prices that won’t dent the bank balance.
The navigation bar is easy to use, meaning you can find what you’re looking for quickly and without fuss. Its jeans store is particularly comprehensive; offering both guidance and range for every kind of sartorial style. If you’re tall, it’s got you covered too - there’s an entire range dedicated to guys of 6”3 and over.
Buy now, ASOS
Great for: discounted luxury pieces
After 10 years selling womenswear, The Outnet has now launched menswear, offering 100 different brands including Marni, Dunhill, Acne Studios and APC. They partner directly with luxury labels to buy their unsold past season stock, meaning you can bag designer items for a fraction of the price. They are an online only brand, so keep a beady eye on the retailer’s ‘new in’ to get the best pieces before they go.
Buy now, The Outnet
Great for: elevated basics and minimal pieces
If you’re after a capsule wardrobe that will never date, Scandi brand Arket has got you covered. Expect a neutral colour palette, high quality fabrics and well-cut designs. Everything from the denim, to the T-shirts, to the knitwear radiates understated cool, and can easily be worn together as a full look. One problem, you’ll find it hard to check out with only one thing in your basket.
Buy now, Arket
Great for: coats and casual shirts
This high street cracker is often overlooked amongst the more prominent menswear ranges, which is a shame. Founded by two brothers who started out selling hand-embroidered shirts in Barcelona, it has grown into a global brand that caters for both men and women. We particularly like the range of shirts, which includes slim and boxy cuts in a current-but-not-overly-trendy range of prints. Make sure you take a look at its bags and shoes too: there’s a great choice of affordable and understated styles suitable for both work and play.
Buy now, Mango
Great for: basics
Always a go-to for basics and functional clothing, Uniqlo’s brings customers great colour choices in sophisticated cuts. Whenever you need simple t-shirts or pullovers, head to Uniqlo: its quality is unparalleled on the high street and each piece you buy will last you for years. They regularly do sell-out collaborations with luxury designers, including JW Anderson, Marni and Jil Sander, for a fraction of the price, so make sure you stay up to date on all the new releases.
Buy now, Uniqlo
Great for: unique pieces
You may not have heard much about COS and its menswear range, which is probably because the company doesn’t advertise. This is what makes it so unique: unless you walk past one of the stores on a regular basis, you probably won’t be aware of the wealth of great pieces hiding inside. Easy to pull off as a piece by Acne or the likes, the style is quite boxy and unassuming, but striking in its very simplicity. The colour palette is earthy and filled with faded tones- perfect for the summer and unlikely to seen on anyone else you know.
Buy now, Cos
Great for: pieces fresh off the runway
If you’re an avid fashion fan and want the looks straight off the catwalk then Matches Fashion is the one for you. Stocking brands including Gucci, Balenciaga, and Bottega Veneta, the price point tends to be higher but the retailer stocks great buy (you’ll want everything!). The high end offering spotlights young designers, too. The brand’s annual innovator series has promoted amazing young labels like S.S.Daley, Ahulwalia, and Stefan Cooke. Also, if you’re London based, you can get your clothes within 90 minutes.
Buy now, Matches Fashion
Great for: wedding suits
Heading to your umpteenth wedding this summer? Or perhaps you’re the one walking down the aisle. Whichever is the case, Reiss is the perfect choice for a mid-range suit (around £500) that’ll last well beyond the big day. With an in-house tailoring service and a great range of separates and sets, you can get suited and booted all in one place. The offering doesn’t stop here, Reiss also has a great range of stylish casual pieces, from shirts, to polos, to knitwear.
Buy now, Reiss
Great for: weekend wear and laidback style
If, by the time the weekend comes around, you can’t wait to get out of the stiff collared shirts and tailored trousers, AllSaints’ range of slightly grungy and much more laid back pieces will be a breath of fresh air. Everything is well made and pieces such as a leather jacket or pair of jeans will never go out of style. This is the place to go if you want to look effortlessly good.
Buy now, AllSaints
Scotch & Soda
Great for: on-point looks
If you like to keep up with the latest menswear campaigns and dabble in a pit of avant-garde fashion, head to Scotch & Soda for looks that push the boundaries but are still ready-to-wear. Inspired by the world and what they see in it, this Amsterdam brand is seriously cool and still relatively undiscovered. Take a look through their Spring/Summer stories for fresh takes on simple pieces.
Buy now, Scotch & Soda
Founded in New York in 2017, Rowing Blazers is the frontrunner in the preppy aesthetic, pulling on influences from Lady Di, to Oxbridge style, to tennis and, of course, rowing. The label has regular collaborations with like-minded brands, including Warm & Wonderful who designed Princess Diana’s iconic sheep jumper, and Babar The Elephant, for a tongue in cheek collection featuring the nostalgic character. The best brand for all things collegiate.
Buy now, Rowing Blazers
Great for: the hottest new brands
Founded in 1970 as a London-based luxury fashion boutique, Browns has always had a focus on championing new designers. If you want unique items from cool brands like Bode, Casablanca, and Jacquemus, this is the place to come. The retailer has a focus on sustainability, with an ever-growing conscious edit, and a great selection of bags and accessories.
Buy now, Browns
Great for: lovers of designer gear (but without the price tag)
If you covet a bit of Gucci or Paul Smith but don’t have the salary to match the prices, Massimo Dutti is a great place to meet in the middle of high street and designer. There’s a real focus on luxury and quality fabrics (think cashmere, Italian leather and linen) incorporated into sharp designs. We like to think this would be the high street brand of choice for maybe Gregory Peck or, say… James Bond.
Buy now, Massimo Dutti
Great for: trend led designs for a younger customer
Inspired by youth culture, Weekday is perfect for a Gen Z customer who loves to follow the trends. It’s not style over substance though, the label has a great denim and basics offering and the current proportion of recycled or sustainably sourced materials is 97 per cent - and all at a great price. Weekday design a weekly t-shirt in the Zeigeist edit which reflects on events in popular culture, each of which are available for one week only.
Buy now, Weekday
Great for: well-cut suits and classic designs
From sea to shining sea, this all-American brand (which is a favourite of the former First Lady’s) cuts a mean men’s suit. If you’re tired of the paltry offerings of drab high street tailors, J.Crew’s savvy colour palettes and flattering cuts will provide just the right antidote - and the best part is, hardly anyone else will be wearing them.
Aside from just the suits, the whole collection is full of simple designs that look way more expensive than they actually are. Offering both Tall and Slim shops, it’ll kit you out in everything from vests to pocket squares: it’s a must-see for the dapper gentleman.
Buy now, J. Crew
Great for: conscientious shoppers and lovers of independent brands
Set up by two brothers orphaned in the 2004 Tsunami, this is a London brand with a heart. Every purchase goes towards one of the five kids campuses in Sri Lanka, Malawi, Brazil, Nepal and Mongolia, but that’s not the only reason to get involved. The men’s apparel is understated and pared down; both un-gimmicky and stylish. With simple cuts and classic colours, this is the go-to shop for high quality and stylish outdoor gear.
Buy now, Gandys