10 best menswear brands to buy online

Bianca Barratt
Scotch & Soda

ASOS Menswear

Great for: tall collections and latest trends

ASOS is famous for housing thousands of items, which can be both a blessing and a curse. If you’ve thus far avoided it because of the overwhelming choice, it might be time to reassess- it stocks all the latest menswear trends for prices that won’t dent the bank balance. The navigation bar is easy to use, meaning you can find what you’re looking for quickly and without fuss. Its jeans store is particularly comprehensive; offering both guidance and range for every kind of sartorial style. If you’re tall, it’s got you covered too- there’s an entire range dedicated to guys of 6”3 and over.

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Great for: conscientious shoppers and lovers of independent brands

Set up by two brothers orphaned in the 2004 Tsunami, this is a London brand with a heart. 10 per cent of all profits go to their Orphans for Orphans charity, but that’s not the only reason to get involved. The men’s apparel is understated and pared down; both un-gimmicky and stylish. With simple cuts and classic colours, this is the go-to shop for high quality and stylish outdoor gear.

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J. Crew

Great for: well-cut suits and classic designs

From sea to shining sea, this all-American brand (which is a favourite of the former First Lady’s) cuts a mean men’s suit. If you’re tired of the paltry offerings of drab high street tailors, J.Crew’s savvy colour palettes and flattering cuts will provide just the right antidote- and the best part is, hardly anyone else will be wearing them. Aside from just the suits, the whole collection is full of simple designs that look way more expensive than they actually are. Offering both Tall and Slim shops, it’ll kit you out in everything from vests to pocket squares: it’s a must-see for the dapper gentleman.

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Great for: coats and casual shirts

This high street cracker is often overlooked amongst the more prominent menswear ranges, which is a shame. Founded by two brothers who started out selling hand-embroidered shirts in Barcelona, it’s grown into a global brand that caters for both men and women. We particularly like their range of shirts, which includes but slim and boxy cuts in a current-but-not-overly-trendy range of prints. Make sure you take a look at its bags and shoes too: there’s a great choice of affordable and understated styles suitable for both work and play.

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Massimo Dutti

Great for: lovers of designer gear (but without the price tag)

If you covet a bit of Gucci or Paul Smith but don’t have the salary to match the prices, Massimo Dutti is a great place to meet in the middle of high street and designer. There’s a real focus on luxury and quality fabrics (think cashmere, Italian leather and linen) incorporated into sharp designs. We like to think this would be the high street brand of choice for maybe Gregory Peck or, say… James Bond.

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Scotch & Soda

Great for: on-point looks

If you like to keep up with the latest menswear campaigns and dabble in a pit of avant-garde fashion, head to Scotch & Soda for looks that push the boundaries but are still ready-to-wear. Inspired by the world and what they see in it, this Amsterdam brand is seriously cool and still relatively undiscovered. Take a look through their Spring/Summer stories for fresh takes on simple pieces.

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Great for: basics

Since bringing on board French designer Christophe Lemaire (previously at Hermes), Uniqlo has been given a new lease of life. Always a go-to for basics and functional clothing, it’s upped its game to bring customers better colour choices in more sophisticated cuts. Whenever you need simple t-shirts and pullovers head to uniqlo: its quality is unparalleled on the high street and each piece you buy will last you for years.

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Great for: unique pieces

You may not have heard much about COS and its menswear range, which is probably because the company doesn’t advertise. This is what makes it so unique: unless you walk past one of their stores on a regular basis, you probably won’t be aware of the wealth of great pieces hiding inside. Easy to pull off as a piece by Acne or the likes, the style is quite boxy and unassuming, but striking in its very simplicity. The colour palette is earthy and filled with faded tones- perfect for the summer and unlikely to seen on anyone else you know.

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Great for: wedding suits

Heading to your umpteenth wedding this summer? Or perhaps you’re the one walking down the aisle. Whichever is the case, Reiss is the perfect choice for a midrange suit (around £500) that’ll last well beyond the big day. With an in-house tailoring service and a great range of separates and sets, you can get suited and booted all in one place. Make sure you take a look at the trend reports too: they’ll keep you abreast of the latest styles to drop in the menswear collections.

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All Saints

Great for: weekend wear and laidback style

If, by the time the weekend comes around, you can’t wait to get out of the stiff collared shirts and tailored trousers, All Saints’ range of slightly grungy and much more laid back pieces will be a breath of fresh air. Everything is well made and pieces such as a leather jacket or pair of jeans will never go out of style. This is the place to go if you want to look effortlessly good.

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