10 of the best sustainable fashion shops in London

·5-min read
‘Clement’ biker jacket by Manteco  (Mackage)
‘Clement’ biker jacket by Manteco (Mackage)

1. The Keep Boutique

Granville Arcade, 32-33 Coldharbour Lane, London SW9 8PR

Some people realise they’re in the wrong job and take up boxing or get a hamster. Not Kate Richards, who channeled her disillusionment with her previous career into her love of eco-friendly fashion and set up The Keep, an independent womenswear boutique in the heart of Brixton Village. From tunic dresses made with end of roll fabric by Lowie to organic cotton patchwork skirts by Armedangels, Richards’ goal is to reignite an appreciation of quality and craftsmanship.


2. The Third Estate

27 Brecknock Road, London N7 0BT

The longest-running vegan footwear and clothing shop (or so we believe), The Third Estate is all about ensuring everything it stocks is free from animal products and not made in sweatshops. As the weather cools and more of us are heading back to the office, check out their vegan brogues by Acre, which are designed in the UK and hand-made under fair working conditions by craftspeople at a handful of small independent factories in Portugal and Italy.


3. Mackage

135 Sloane Street, London SW1X 9AX

Mackage recently launched a capsule collection of coats and jackets made with MWool. The premium wool is made by recycling carefully selected consumer knits that would otherwise end up in landfill – more than 800,000 in 2021 alone, according to Manteco, the Italian textile company behind MWool. And since pre- and post-consumer garments come already dyed, no further dye is needed, with wool colours instead created by mixing different shades of fibres.


4. Flax London

101 Golborne Road, London W10 5NL

Flax’s aim is to challenge the perception that linen, one of the lowest impact fibres out there, is only worn by a certain type of person at a particular time of year. And it’s working. Their latest collection is a beautiful mix of bright colours (the “butter yellow” signature shirt is as yum as it sounds) and autumnal hues (hello “French blue” railway jacket). All Flax’s garments are produced in north London and, as well as offering free repairs, the company hosts workshops at its store where customers can learn to fix stuff themselves.


5. Selfridges & Co.

400 Oxford Street, London W1C 1JS

This Oxford Street staple might have opened its doors in 1909 but its eco-friendly fashion options are anything but dated. From Stripe and Stare’s lacy eco undies to stunning pre-loved dresses from London vintage boutique Vout Vintage, Selfridges stocks an ever-expanding range of items that prove style and sustainability can go hand in hand.


6. Finisterre

7 Earlham Street, London WC2H 9LL

It’s worth heading to this Seven Dials store, which specialises in outdoor wear, if only to be surrounded by glowy-skinned surfer types who make you feel as if you’re beside the sea. Talking of the great outdoors, Finisterre, which is headquartered on the north Cornish coast, is all about ensuring that fewer nasties end up there. As part of its efforts the company makes its fleeces from post-consumer and post-industrial plastics, and its wetsuits from Yulex, a natural rubber alternative to polluting neoprene. Autumn sea swimming here we come.


7. Allbirds

46 Marylebone High Street, London W1U 5HQ

This footwear brand has two stores in London, including one in Covent Garden and one nestled in the heart of Marylebone Village. As part of its climate change commitments Allbirds is delving into the world of regenerative agriculture, a technique that seeks to suck carbon out of the atmosphere through soil restoration. Other eco-friendly features of their shoes include sugarcane soles and laces made from recycled plastic bottles (one old bottle equals one pair of shoelaces).


8. 69b Boutique

69b Broadway Market, London E8 4PH

If you, like us, love nothing more than a weekend mooch to Broadway Market then make sure to call in at 69b, a delightful hub of uber sustainable style for men and women. This store knows its stuff when it comes to eco couture and it’s all so very gorgeous, just don’t expect to ever want to visit another high street chain store again.


9. Louis Vuitton

190-192 Sloane Street, London SW1X 9QX

This luxury fashion house has committed to reducing its carbon footprint by 55% by 2030. Meanwhile, just down the road from its Sloane Street store something a little magical-sounding is set to emerge over the coming months and years, namely a pocket forest. Louis Vuitton has partnered with property company Cadogan and urban biodiversity consultancy SUGi to “re-wild” Pont Street, the ultimate outcome of which will be more than 600 densely planted native trees and shrubs.


10. Beyond Retro

110-112 Cheshire Street, London, E2 6EJ

Beyond Retro has just opened its fourth London store, which is everything you need to know about how popular this vintage clothing brand is. At its flagship shop just off Brick Lane there are up to 20,000 unique items to browse through, so whether you’re looking for some classic well worn Levis or some old-school Adidas apparel we suggest you check this place out.


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