10 up-and-coming sustainable fashion brands to support on World Environment Day

Kate Mendonca
Shopping Editor

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In 2020, it’s never been easier to shop sustainably and use your purchasing power to impact the retail landscape. 

There are major players like H&M and Zara, whose eco-friendly capsule collections are a step in the right direction, as well as the cult-classic retailers like Everlane, that have built their following based on radical transparency and ethical manufacturing. 

ALSO SEE: 10 stylish rain boots that are actually functional, too

While I’m a huge fan of the established brands, I’m always on the lookout for up-and-coming brands that are trying to make the world a little greener every day. In honour of World Environment Day today, find ten sustainable brands to shop now to stay ahead of the fashion curve. 

Pact Apparel 

Made from organic cotton, Pact creates practical and comfortable basics for the whole family. From staples like t-shirts and underwear manufactured in the softest cotton, to travel-friendly layers and laidback athleisure, their affordable pieces all ring in under $100.

Men’s Essential Zip Hoodie. Image via Pact Apparel.

SHOP IT: Pact, $65

Christy Dawn

If romantic, bohemian vibes are what you’re after, Christy Dawn is the brand for you. Their dreamy floral prints and feminine silhouettes are reason enough to splurge on one of the brand’s signature dresses, but their sustainably-sourced fabrics and ethical manufacturing practices are the cherry on top.

The Augusta Dress In Turmeric. Image via Christy Dawn.

SHOP IT: Christy Dawn, $218

Boma Jewelry

As a certified B Corporation, Boma Jewelry meets the highest standards of verified social and environmental performance, public transparency, and legal accountability. Their dainty, minimalist pieces are made from conflict- and mine-free metals, and are handmade by local artisans in Thailand, who earn a living wage for their craft.

Lune & Etoile Sterling Silver and White Topaz Earrings. Image via Boma.

SHOP IT: Boma Jewelry, $30

Brother Vellies

Toronto native Aurora James’s brand of unique accessories is a celeb favourite, and even Meghan Markle herself is a fan. Created by skilled artisans across the globe (South Africa, Mexico, and Morocco are just a few sources), you’ll find shoes and handbags crafted from vegetable-tanned leather, hand-carved wood, and even recycled tires.

Luci Sandal in Raspberry. Image via Brother Vellies.

SHOP IT: Brother Vellies, $465

Fair Harbor

Specializing in men’s swimwear, Fair Harbor is transforming the industry one pair of swim trunks at a time. Each pair is made from 12 plastic bottles, and has an innovative boxer brief liner that not only does good, but feels good too. 

The Anchor. Image via Fair Harbor.

SHOP IT: Fair Harbor, $68

Vitamin A Swim

For the ladies looking for sustainable swimwear, Vitamin A combines sexy silhouettes with sustainable design. Made using EcoLux, a technical fabric created from recycled nylon, the brand’s mix-and-match swimsuits are sewn locally in California to further reduce their carbon footprint.

Sienna Tank, California High Leg Bottom. Image via Vitamin A Swim.

SHOP IT: Vitamin A Swim, $114 (top), $105 (bottom)


Each pair of DL1961 jeans is made from ethically-sourced, premium cotton and water-efficient botanic fibres, meaning that their premium jeans don’t compromise on style or sustainability. Available for men, women, and kids, their entire line features the latest silhouettes and washes, minus the toxic chemicals. 

Jerry High Rise Vintage Straight. Image via DL1961.

SHOP IT: DL1961, $280

Fellow Earthlings

Handmade in Prince Edward Island from recycled plastic, Fellow Earthlings creates custom glasses and sunglasses that are totally customizable. With the option to choose your own frames, lenses and materials, each pair is as unique as you are.

Dewie Sunglasses. Image via Fellow Earthlings.

SHOP IT: Fellow Earthlings, $400

People Tree

Proof that style and ethics can go hand-in-hand, People Tree has been a pioneer in Fair Trade fashion since 1991. With playful designs and colourful patterns, their classic, feminine pieces are ideal for creating a more sustainable wardrobe. 

Tyra Dress. Image via People Tree.

SHOP IT: People Tree, $93


There’s nothing like a classic t-shirt, and KOTN is redefining the world of the classic wardrobe staple with their Egyptian cotton essentials. Working hand-in-hand with the farmers who grow it, the brand is able to influence every facet of their design process from the farm to your closet. 

Culotte Sweatpants in Sage. Image via KOTN.


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