Sales begin next month.
Last month, we saw Fiat working on a small pickup that we believed would carry the Mobi moniker. It turns out we were wrong as the Italian manufacturer has just presented the production model for South America and it’s wearing the Strada name.
What looked like a weird boxy truck from the spy photos is actually a stylish little workhorse with obvious design connections to the larger Toro truck. The front end is prominent with a large Fiat lettering dominating the radiator grille. It’s flanked by a pair of sleek headlights with integrated LED daytime running strips.
No interior photos are available at the moment but our colleagues from Motor1.com Brazil told us the cabin features components seen in other compact models from Fiat for the South American market, including the Toro, Argo, and Cronos. We also learned that the automaker plans to keep selling the previous generation Strada as a more affordable alternative for fleet customers.
We spied it:
- Fiat Mobi pickup refuses to shed camo in new spy shots
- Fiat Mobi pickup spied testing as future tiny truck
Speaking of fleet customers, Fiat will also offer the new Strada with its old and robust 1.4-litre petrol engine. A more modern and efficient 1.3-litre unit will also be available, and both are linked to a five-speed manual gearbox. At some point in the future, the brand will also introduce new 1.0- and 1.3-litre turbo petrol engines, plus a CVT transmission.
Don’t expect to see the new Strada in Europe - the little truck has been developed especially for the South American markets, where it should be available for orders starting next month. Chances of seeing it outside the continent are extremely slim.