Yahoo News The 28 Best Celebrity Beauty Brands for All Your Hair, Skin & Makeup Needs
OK, so celebrities can hire professional makeup artists, splurge on hair stylists and seek out the best skincare specialists in the world. Thankfully for the rest of us, they’ve been kind enough to share their beauty secrets—via their affordable beauty lines, that is. From Rihanna to Jennifer Lopez, here are 28 of the best celebrity beauty brands for all your hair, skin and makeup needs. Plus, our favorite picks from each brand.
1. Selena Gomez’s Rare Beauty
Selena Gomez’s makeup line has fans and beauty lovers alike flocking to the stores (and online) to get their hands on the collection. With Rare, you’ll find non-fussy foundations, concealers, lipsticks, primers and brushes that work great for an easy, everyday look.
Shop Our Picks: Soft Pinch Liquid Blush ($20); Lip Souffle Matte Cream Lipstick ($20); Liquid Touch Weightless Foundation ($29)
2. Tracee Ellis Ross’s Pattern Beauty
Our fave TV mom (and forever curly hair inspo) spent ten years perfecting Pattern Beauty, her haircare line, which we love and use often. Frustrated by the lack of natural hair representation on television, Tracee Ellis Ross created a collection for all hair types and textures. Whether you’re looking for a leave-in treatment, a conditioner or a hair oil, Ross has something for anyone with curls and coils.
Shop Our Picks: Hydration Shampoo ($20); Leave-In Conditioner ($25); Jojoba Oil Hair Serum ($25)
3. Millie Bobby Brown’s Florence by Mills
If you’ve ever wondered how Millie Bobby Brown achieves her glowing skin, look no further than her beauty line—Florence by Mills (named after her grandmother, how sweet is that?). The clean beauty brand is filled with vitamins, antioxidants and botanicals. Plus, the light lavender packaging makes you want to keep it on display.
Shop Our Picks: Zero Chill Face Mist ($11); Look Alive Eye Balm ($16); Mind Glowing Peel Off Mask ($22)
4. Lady Gaga’s Haus of Laboratories
Are we surprised the queen of out-of-this-world looks launched her own beauty line? Channel your inner Gaga with colorful lipsticks, shimmering eyeshadows and a bold liquid eyeliner to make your eyes really pop. For every purchase made, $1 is donated to the popstar’s Born This Way Foundation, so it’s a win-win.
Shop Our Picks: Le Riot Lip Gloss ($18); Eye-dentify Gel Pencil Eyeliner ($20); Glam Room Palette ($34)
5. Venus Williams’s EleVen
Venus Williams decided to keep things simple and focus on a product that we always need in our routine: SPF. The tennis star launched EleVen with a sunscreen and a sunscreen serum for all skin types and tones. The lightweight formulas protect your skin and the environment, because the formula is reef-safe.
Shop Our Picks: Perfect Form Lip Balm SPF 15 ($19); On-The-Defense Sunscreen SPF 30 ($21); Unrivaled Sun Serum SPF 35 ($50)
6. Lauren Conrad’s Lauren Conrad Beauty
The Hills star and fashion mogul launched a beauty line in 2020 and already grew a nice following (it especially caught the eye of our very own beauty director Jenny Jin). The eco-friendly brand is a minimalist’s dream, as everything is easy-to-blend and perfect for on-the-go glam. While you can’t purchase any goodies right now, you can sign up to be the first to grab the 2022 collection.
7. Victoria Beckham’s Victoria Beckham Beauty
In 2019, fashion-beauty guru Victoria Beckham created Victoria Beckham Beauty to give us clean, high-end (and high-performing) products. Whether you’re in the market for a great eyeliner, serum or priming moisturizer, Beckham made sure to keep the working gal (or Spice Girl-in-training) in mind.
Shop Our Picks: Satin Kajal Liner ($28); Lid Lustre ($36); Posh Lipstick ($38)
8. Taraji P. Henson’s TBH by Taraji
While there are many natural hair brands out there, Taraji P. Henson stood out for focusing on scalp care for all hair types and textures. Whether it's braids, curls, or an afro, the actress set out to moisturize, cleanse and nourish your scalp and strands with nourishing ingredients like shea butter, avocado oil and tea tree oil. Honestly, you can’t go wrong with anything in the line.
Shop Our Picks: Mint Condition Scalp Conditioner ($12); Never Salty Sugar-Based Scalp & Hair Scrub ($14); Master Cleanse Scalp Wash ($15)
9. Rihanna’s Fenty Beauty
When Rihanna launched Fenty Beauty in 2017, she changed the makeup game forever with an unprecedented 40 shades of foundation (which she later expanded to 50). This started a conversation within the beauty industry about the need to be more inclusive to all skin tones. And if cosmetics weren’t enough, the singer followed up with her second big launch: Fenty Skin (as if we didn’t have enough of her items in our beauty cabinets).
Shop Our Picks: Gloss Bomb Universal Lip Luminizer ($19); Pro Filt’r Soft Matte Longwear Foundation ($36); Killawatt Freestyle Highlighter ($36)
RELATED: If You Buy One Fenty Skin Product, Make It Fat Water
10. Alicia Keys’s Keys Soulcare
Let’s be honest: Alicia Keys is skincare goals. After hinting at a beauty line for a while, it’s finally here. Keys Soulcare launched in early 2021 with the help of dermatologist Dr. Renée Snyder. The collection features face, body and home goods for the perfect self-care day. With Keys’s always glowing and clear skin as proof, we’ll be stacking up on the essentials.
Shop Our Picks: Comforting Balm ($12); Be Luminous Exfoliator ($22); Skin Transformation Cream ($30)
11. Gwyneth Paltrow’s Goop
OK, we can’t talk about celebrity beauty brands without discussing the mastermind behind Goop. Gwyneth Paltrow turned Goop from a weekly newsletter to a lifestyle empire. The clean beauty products are a fave amongst PureWow editors, and who can blame us after taking one look at the natural, nontoxic ingredients.
Shop Our Picks: Clean Nourishing Lip Balm Trio ($42); G.Tox Himalayan Scalp Scrub Shampoo ($42); All-In-One Nourishing Face Cream ($95)
12. Gabrielle Union’s Flawless
Gabrielle Union will always be hair inspo for us, so we were excited when she relaunched her haircare brand, Flawless, in August of 2020. From moisturizing conditioners to repairing masques, the Union-approved line is ready to hydrate, define and repair natural hair, so anyone can achieve star-studded locks, too.
Shop Our Picks: Repairing Edge Control ($7); Restoring Exotic Curly Hair Oil Treatment ($10); Scalp Soothing Tonic Hair Treatment ($10)
13. Jessica Alba’s Honest Beauty
What’s the secret to Jessica Alba’s youthful sauce? Clean beauty. In 2015, Alba expanded her empire beyond her home brand (aka The Honest Company) and introduced a separate skincare and makeup entity—Honest Beauty—which has a variety of facial products that are free of nontoxic, harmful ingredients.
Shop Our Picks: Gentle Gel Cleanser ($16); Extreme Length 2-in-1 Mascara and Lash Primer ($17); Hydrogel Cream ($25)
14. Drew Barrymore’s FLOWER Beauty
Everyone’s favorite free spirit, Drew Barrymore gave us another reason to love her by launching a beauty brand that felt designer but didn’t cost a fortune. One of the OG celebs to make a brand (circa 2013), Barrymore has cosmetics to make your look colorful and vibrant. (Plus, she also has a whole line of hair tools, too.)
Shop Our Picks: Flower Pots Powder Blush ($11); Blush Bomb Color Drops ($11); Light Illusion Liquid Foundation ($15)
15. Cindy Crawford’s Meaningful Beauty
The legendary supermodel went from strutting the catwalk to creating age-defying skin-care products. Meaningful Beauty focuses specifically on antioxidant crèmes, dark spot treatments and serums to hydrate and rejuvenate skin.
Shop Our Picks: 3 Piece Age-Proof Treatment Kit ($30); 5 Piece Starter Kit ($54); Creme de Serum ($65)
16. Miranda Kerr’s Kora Organics
In 2006, model Miranda Kerr realized there wasn’t an organic skincare brand she actually wanted to put on her skin. Enter Kora Organics. The line has hand creams, cleansers and a variety of other skincare products that are filled with antioxidants, vitamins and minerals. Baby-soft skin of a Victoria’s Secret Angel? Check.
Shop Our Picks: Noni Glow Face Oil ($25); Noni Radiant Eye Oil ($38); Turmeric Brightening and Exfoliating Mask ($48)
17. Kylie Jenner’s Kylie Cosmetics
Two words: Lip kit. Kylie Jenner knew exactly what she was doing when she started Kylie Cosmetics in 2014. The popular lip kit features a liquid lipstick and a coordinating lipliner so you can recreate Jenner’s photo-ready pout. Now you can achieve your best selfie with a complete revamp of the classics: lip kits, eyeshadows and the ‘kybrow’ powder, to name a few.
Shop Our Picks: Matte Liquid Lipstick ($17); Matte Lip Kit ($29); 24K Birthday Collection Pressed Powder Palette ($60)
18. Josie Maran’s Josie Maran Cosmetics
Model and actress Josie Maran wanted to create healthy, natural products, and her efforts resulted in the clean beauty brand we know today. One of her key ingredients, argan oil, can be found in most (if not all) of her products to hydrate, nourish and protect your skin all day.
Shop Our Picks: Whipped Argan Oil Body Butter ($36); Whipped Argan Oil Face Butter ($42) 100 Percent Pure Argan Oil ($49)
19. Lindsay Ellingson’s Wander Beauty
Supermodel Lindsay Ellingson (along with entrepreneur Divya Gugnani) created Wander Beauty, a makeup and skincare brand to make the daily routines of busy women quick and seamless. To that end, all of the cosmetics are multi-functional while the skincare is paraben-, sulfate- and fragrance-free, so your on-the-go look stays simple and clean.
Shop Our Picks: Baggage Claim Eye Masks ($25); Mile High Club Mascara ($26); Powder Foundation ($40)
20. Jennifer Lopez’s JLO Beauty
The celeb we’ve been trying to get beauty secrets from all these years has finally graced us with her own line. After 20 years of scheming, Jennifer Lopez launched JLo Beauty to give all her fans the chance to recreate her signature glow. You’ll find everything from supplements to sunscreen and serum to achieve bright, healthy skin.
Shop Our Picks: That Star Filter Highlighting Complexion Booster ($39); That Big Screen Moisturizer ($54); That Blockbuster Cream ($58)
21. Kristen Bell’s Happy Dance
Aside from making us laugh out loud from hit shows like The Good Place, did you know Kristen Bell also has been busy in the CBD game? Introducing Happy Dance, a premium CBD skincare brand that’s inspired by her busy lifestyle. From whipped body butters to face moisturizers, Bell wants you to take a moment to relax whenever you use the line. Plus, for every product sold, a percentage goes to a Black-owned organization called A New Way of Life Reentry Project that provides resources to women after prison.
Shop Our Picks: CBD Coconut Melt ($25); Look Alive CBD Face Moisturizer ($29); CBD Body Butter ($30)
22. Halsey’s About-Face
If you admire Halsey’s striking eye looks on the red carpet, chances are her makeup line had something to do with it. About-Face offers highlighters, eyeliners and lip glosses in the boldest color range. The brand encourages you to get out of your comfort zone and try something new.
Shop Our Picks: Shadowstick ($21); Matte Fluid Eye Paint ($24); Light Lock Highlight Fluid ($32)
23. Jennifer Aniston’s LolaVie
When a hairstyle is dedicated to you (see: “The Rachel”), it’s only right that you spill your hair secrets with the rest of the world. Which is why Jennifer Aniston brought LolaVie to life. The haircare brand features sustainable packaging and clean ingredients like superfruits, chia seeds and bamboo extract. So far, the Friends alum is offering a leave-in and a detangler, but we look forward to seeing what’s next.
Shop Our Picks: Glossing Detangler ($25); Perfecting Leave-In ($29)
24. Hayley Williams’s Good Dye Young
Fact: We always wanted to recreate Paramore’s lead singer, Hayley Williams’ vibrant red hair at some point in our lives. Well, Good Dye Young is making our dreams come true. Created by Williams and her longtime stylist and makeup artist, Brian O’Connor, the hair color brand wants you go beyond your natural hue. Check out shades like Narwal Teal, Ex-Girl Pink or Kowabunga Green to turn heads.
Shop Our Picks: Semi-Permanent Hair Color ($18); Poser Paste Temporary Hair Makeup ($18), Hair Lightening Kit ($18)
25. Pharrell Williams’s Humanrace
If you’ve ever wondered how Pharrell Williams looks exactly like he did in the ‘90s, then his new skincare brand might be the answer. Back in November 2020, the multi-talented star surprised fans with a three-step line. It features a cleanser, an exfoliator and a cream for a well-rounded routine. With clean ingredients like snow mushroom and fruit acids, it’s right on brand for the star. Up next: A bodycare line to relax and reenergize the rest of your skin.
Shop Our Picks: Rice Powder Cleanser ($32); Lotus Enzyme Exfoliator ($46); Humidifying Cream ($48)
26. Jada Pinkett Smith’s Hey Humans
This clean beauty brand comes straight from co-founder Jada Pinkett Smith. From using recyclable aluminum and paper in their packaging to crafting clean formulas that feature ingredients like coconut oil and aloe vera, Hey Humans steers you to embrace a more sustainable mindset. Oh, and all of the body care products cost $6 or less.
Shop Our Picks: Natural Deodorant Rosewater Ginger ($5); Body Wash Rosewater Ginger ($6); Body Lotion Lavender Vanilla ($6)
27. Issa Rae’s Sienna Naturals
Not only did Issa Rae bring us Insecure, but she also brought us endless hair inspo to send to our stylist. So, when Sienna Naturals was announced, we weren’t the least bit surprised. Created with Hannah Diop (who actually started the company back in 2012) the haircare brand has natural gals top of mind. From conditioners to oils, each product improves your hair and scalp’s overall health.
Shop Our Picks: Dew Magic Leave-In Conditioner ($18); H.A.P.I Shampoo ($18); Plant Power Repair Mask ($22)
28. Priyanka Chopra Jonas’s Anomaly Haircare
Priyanka Chopra Jonas is the latest to join the haircare game. The vegan brand brings clean formulas that feature ingredients like aloe vera, argan oil and murumuru butter. The relatively new line has already earned rave reviews for being lightweight, moisturizing and overall a great clean alternative for styling strands.
Shop Our Picks: Gentle Shampoo ($6); Smoothing Conditioner ($6); Dry Shampoo ($6)
RELATED: 20 Celebrities Without Makeup on (Warning: They All Look Gorgeous)
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