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5 companies that buck the Black Friday trend — from donating 100% of their proceeds to shutting their websites down for the day
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A small handful of stores don't participate in Black Friday discounts, or they instead opt to donate part or all of their proceeds to charities.
Startups often cite prices that are already as low as possible, and big chains emphasize time with family or environmental values.
Black Friday — once known only as the day after Thanksgiving — is one of the biggest shopping holidays in the U.S.
A vast majority of retailers, large and small, slash prices on commonly gifted or beloved products to what is often their lowest price of the year. These savings entice shoppers — most of whom are uncommonly home from work — to dust off the pie crumbs, leave their warm houses, and snag a flat-screen TV they may otherwise be unable or unwilling to afford. For many small businesses, like Brooklinen, Black Friday is the only shopping holiday they participate in.
However, there is a small handful of businesses that don't participate the way other stores do — either by shutting down completely or pledging to donate a portion of their proceeds to causes they — and presumably their customers — care about. Startups cite prices that are low enough to be considered a year-round sale, and larger companies use the shopping holiday as a way to draw greater attention to environmental values or the radical notion of spending time with family. Below, you'll find five stores doing Black Friday differently.
Looking for deals from brands that are actually having sales? We've rounded up the best Black Friday and Cyber Monday deals on the internet.
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