Ahead of this summer's big launch, the Primetime Emmy Award-winning series packed lots of Stark, Lannister and Targaryen brooding into one 90-second video. If you're anything like us, you can't stop watching it.
With a trailer comes lots of questions and intriguing new theories, so join us below as we break down 90 seconds of Game of Thrones into six key talking points:
1. Winter is coming
Let's start at the end rather than the beginning with that creepy closing shot of Cersei Lannister nonchalantly blowing some very icy breath directly at us.
Make no mistake about it: Winter really is coming this season on Game of Thrones. And it's about bloody time, since we've been hearing everyone blather on about it for seven years now.
Winter is even technically the reason why we're getting season seven in July rather than its traditional late spring sweet spot. The crew had to delay production long enough for winter to arrive in their shooting locations across Europe.
Showrunners David Benioff and Dan Weiss recently revealed: "We're starting a bit later because at the end of this season, 'Winter is here' - and that means that sunny weather doesn't really serve our purposes any more.
"So we kind of pushed everything down the line, so we could get some grim grey weather even in the sunnier places that we shoot."
"Grim grey weather" seems appropriate for the Night King and his undead hordes' march towards Westeros to wage all-out war on the living.
You'll probably remember that the Night King already murdered the human oracle Three-Eyed-Raven last season, after Bran Stark accidentally tipped the zombie off while one of his vision quests.
We've already seen the White Walkers mercilessly ravage Wildlings in the brutal season five episode 'Hardhome' - a battle that Jon Snow was lucky to survive.
Do the Seven Kingdoms really stand a chance against an army who are already dead?
2. Will Cersei join forces with the Night King?
So, what did Cersei's icy farewell from the trailer actually mean? There are at least two ways to interpret those precious few seconds (although we're sure Reddit will have 100 more by morning).
The first - and most shudderingly terrifying - interpretation is that Cersei will try to form an alliance with the Night King in hopes of saving her own skin.
It wouldn't be out of character: the Queen has a long and painful history of making ill-thought-out alliances that always immediately blow up right in her face.
How did that inter-marriage with the Tyrells end up? With two of Cersei's young sons dead.
What about her pact with the Faith to crush dissenters? It wasn't long before Cersei was locked in one of their prisons and made to take the long walk of shame back to King's Landing.
(Warning: The clip below contains nudity and is NSFW)
Clearly the Queen isn't someone who learns quickly from her mistakes, making it entirely possible that she'll try to strike some sort of deal with the Night King to eliminate her Iron Throne rivals.
Word of warning Cersei: if it goes sour, not even The Mountain will be able to save you from The Night King and his icy touch.
3. Or maybe the royals are uniting?
Another way to interpret the teaser is that it hints an alliance between the three competing Westerosi royals - Queen Cersei of King's Landing, Jon Snow of the North and Daenerys of the new Targaryen empire - against their common (undead) foe.
The evidence backing up this theory comes from a series of set leaks that have lit the Reddit fan community alight with excitement since long off-season began last summer.
Here's the part where we give you one huge warning to look away right now if you don't want to know about huge potential spoilers for season seven. Seriously, final warning!
Still with us? The most intriguing tip comes from the FreeFolk subreddit, which accurately described several key details about the 2016 season well before it aired.
If these whispers turn out to be true, Jon Snow meets Daenerys for the first time ever early in the season to propose an alliance against the Night King - and he'll be shot down by Dany.
It won't be until Daenerys herself loses her beloved dragon Viserion to the Night King that she agrees to join forces with Jon Snow's Northern contingent against the undead.
We later got some more supporting evidence in the form of supposed leaked concept art (which you can see below) showing Daenerys's advisor Tyrion leading Bronn and Jon Snow into an abandoned dragon pit.
Also present in that picture is a Lannister guard, which lends credence to the possibility that Cersei will be represented at this meeting if she doesn't show up in person.
Cersei might also be playing both sides against the middle. It'd be true to form for her and we've no doubt it would end up disastrously.
4. Fire and ice finally collide
Keep in mind that the book series upon which the Game of Thrones series is based is called A Song of Ice and Fire, which is important because the first poster of 2017 brought those dangerous forces together:
This theme could foreshadow the epic battle between dragons (fire) and the Night King (ice) that we previously mentioned, or it could refer to two of the characters featured in today's trailer.
If the dragons represent fire, surely their mother Daenerys Targaryen is the personification of that very element. And Jon Snow is King of the North, a land covered with ice year-round.
A meeting between the two in season seven would thus unite fire and ice in the Seven Kingdoms for the first time. But there's an even deeper connection afoot.
In one of Bran's warging sessions in season six, he traveled back to witness his own father Ned Stark standing over the bed of Ned's dying sister Lyanna after her kidnapping at the hands of rival Rhaegar Targaryen.
With her final breaths, Lyanna begged her brother to spare the life of her newborn baby at all costs. What the show's hinting at (and later confirmed) is that Rhaegar and Lyanna had a baby together. That baby was Jon Snow.
This, friends, is what we call the R+L=J theory. What it basically means is that Jon Snow really carries both Stark and Targaryen blood, making him the living embodiment of ice and fire all in one tidy package.
It would also make him a relative of Daenerys Targaryen, but that probably won't stop them from hooking up. After all, Cersei had several kids with her own brother Jaime...
5. Where is Daenerys's secret base?
As Vanity Fair points out, Daenerys is much more bundled up than usual and has constructed her own throne in a location we've never actually seen her in before.
The most likely scenario is that she's holed up at Dragonstone, an ancient castle directly adjacent to the infamous Blackwater Bay. This fortress was once the home base of House Targaryen before their empire fell and was later occupied by Stannis Baratheon.
Building her own throne at Dragonstone solves one big problem she's been struggling with throughout the series: how can Daenerys rule without sitting on the Iron Throne? Simple - build your own throne.
We've already seen army after army bend the knee in service to Daenerys, the most recent of whom were Theon Greyjoy and a renegade faction of his people (led by his sister Yara).
The use of a Dragonstone base would also add credibility to the concept art mentioned earlier, since it looks as if the various royals will be converging in a palace already outfitted with a dragon pit.
6. Light trolling is fun
Here's why this trailer is brilliant: It gives us all of these theories to dissect - and surely many more to come - while not even showing a single frame from the actual episodes.
Game of Thrones got your brain working overtime today trying to decipher its coded messages without a hint of an actual plot details. Producers David Benioff and DB Weiss have gently trolled us again.
Game of Thrones season seven premieres on Sunday, July 16 at 9pm ET on HBO in the US and simultaneously at 2am on Monday, July 17 on Sky Atlantic in the UK.
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