73-year-old Lauren Hutton stars in Calvin Klein's new underwear campaign

70s supermodel Lauren Hutton is Calvin Klein’s latest campaign star [Photo: Calvin Klein]

Calvin Klein’s underwear campaigns used to be renowned for one thing: sex.

But since Raf Simons took creative control of every part of the brand, things have been a little different. He chose the cast of Moonlight to show off the men’s underwear range and now comes the women’s turn.

A series of black-and-white photos shot by director Sofia Coppola depict women of all ages. Most importantly, it is all seen from a female perspective – not the usual male gaze.

A star-studded cast including actresses Rashida Jones and Kirsten Dunst star alongside younger faces such as Ethan Hawke and Uma Thurman’s daughter, Maya.

The most striking appearance, however, comes from 73-year-old Lauren Hutton. The supermodel is seen in an unbuttoned shirt and sheer bra, making for one of the most diverse lingerie campaigns thus far.

Sofia Coppola muse Kirsten Dunst also makes a sultry appearance [Photo: Calvin Klein]

Hutton has been making a huge return to the fashion world. So far, she has walked arm-in-arm with Gigi Hadid on the Bottega Veneta runway and starred in the brand’s campaign.

Casting a 70-something as an underwear model speaks volumes in an industry that still places youth above all. Hopefully, this will be the start of many more to come.

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK. 

Read more from Yahoo Style UK:

This grey-haired modelling agency only signs those over 45

This stunning lingerie campaign featuring a 57-year-old model celebrates the beauty of growing older

By using Yahoo you agree that Yahoo and partners may use Cookies for personalisation and other purposes