The official name for it is 'defictionalisation' – when a made-up brand or product created for a movie or TV show becomes a real-life thing you can own.
The inverse of product placement, this can see props, scenery and even company names spun off into multi-million-pound businesses or, at the very least, a funky promotional tie-in or two. These are the coolest, weirdest ones you can get hold of right now.
1. Anchorman's Sex Panther
The legendary cologne owned by Anchorman's Brian Fantana (Paul Rudd) – which reportedly smells like "a used diaper filled with Indian food" – is now available to purchase for your olfactory pleasure.
The real product doesn't smell great (we've had a sniff) but it doesn't quite deliver on the "turd covered in burnt hair" claim either (thank goodness). And 60% of the time it works every time.
2. The Simpsons' Duff Beer
Homer Simpson's drink of choice has existed in several incarnations – and has faced various problems too, due to advertising laws and the fact that an association with the cartoon might encourage kids to drink.
Australia sold it until 2014 and the UK was due to bring the German version to our shelves in 2016, but now the cause of, and solution to, most of man's problems is difficult to get your paws on other than via eBay and suchlike.
3. Bertie Bott's Every Flavour Beans from the Harry Potter films
Yep, you can now pick up a box of these 'mixed blessing' sweets to 'enjoy' yourself. They're made by Jelly Bean magnate Jelly Belly and feature delicious flavours such as dirt, earwax and rotten egg.
Fun fact: many of the disgusting flavours were actually attempts to develop new flavours that didn't quite work. For example, the 'vomit-flavoured' bean was meant to be pizza.
4. Back to the Future II's Nike Air MAGs
This self-lacing shoe was designed for 1989's sequel Back to the Future II, set in the terrifying distant future of 2015. Fifteen years and at least one online petition later, the shoe's designer Tinker Hatfield started working on a replica that included light-up soles and a rechargeable internal battery. One thousand, five hundred and ten of those went to auction in 2011.
The super-futuristic self-lacing version arrived last year, but only 89 pairs were made and raffled off for the Michael J Fox Foundation, so good luck getting your hands on a pair of those. This 2011 version is going for £900 on ebay.
5. Ghostbusters' Stay Puft Marshmallows
A fictional creation from the original Ghostbusters movie, the Stay Puft Marshmallow Man looks like a cross between the Pillsbury Doughboy and the Michelin Man, and becomes the embodiment of apocalyptic demon Gozer before the 'busters cross the streams and reduce it to (sweet, tasty) mush. Now you can have your own taste of the destroyer of worlds.
6. Forrest Gump's Bubba Gump Shrimp Co.
While Forrest Gump's dreams of going into the shrimping business with his fellow soldier Benjamin Buford 'Bubba' Blue were scuppered by the Vietnam War and Bubba's untimely death, our always-running main man pursued the dream anyway, getting a shrimping boat and making a business himself from nothing.
Recreating that touching story of triumph over adversity, two years after the Paramount Pictures film had won All Of The Oscars, Paramount owner Viacom leveraged the idea to launch a Bubba Gump Shrimp Co restaurant in California. It started what would become a global chain – there's one in London! – and found Chris Pratt, who was discovered there while waiting tables, in the process.
7. Soylent Green's Soylent
Soylent Green, as we all know, is people. A food stuff created by an evil corporation to combat increasing populations and food shortages, it turned out they were actually making the food from the people! OK, so you can't actually buy green wafers made from people, thank God, but there is a product called Soylent which is a soy-based food. You can get drinks, bars, coffee and powder. Mmmm. Soylent.
8. Willy Wonka's sweets from Willy Wonka and the Chocolate Factory
After the 1971 film, an original bar was released and then recalled, apparently due to manufacturing problems. Nestle later released a range of sweets named after Willy Wonka's renowned brand from Roald Dahl's book Charlie and the Chocolate Factory, which were released sporadically and were last seen in 2013 when the play came to the West End. You can still get Wonka-branded sweets like Nerds via various retro shops.
9. Home Alone 2's Talkboy
When Kevin (Macaulay Culkin) finds himself Lost In New York for the sequel to Home Alone, he utilises this tape player and recorder to fool a hotel concierge into believing he's an adult. What child would NOT want such a thing? Originally a non-working prop, Tiger Electronics developed a working version which was released for sale day and date with the movie. Not cheap to get your hands on now, though.
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