Aberdeen jewellers Jamieson & Carry launch new and expanded Union Street showroom

One of Aberdeen's most notable city centre shops has officially opened its new and expanded shop on the Granite Mile.

Jamieson & Carry welcomed shoppers to the new-look store, which now incorporates 142 and 136 Union Street, for the first time on Saturday (September 28).

The new store, which has since more than doubled in size, contains a brand new Rolex showroom, and expanded Patek Philippe area, and the city's first TUDOR Watch 'shop in shop.'

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As well, the fully redesigned jewellery and engagement ring experience was unveiled to shoppers following their grand opening.

Customers were greeted with fizz and the first 250 through the door also received a gift of macarons from their favourite local patisserie, Almondine.

Christopher Carry, Partner at Jamieson & Carry, said: "The last two years have been some of the most significant in our 291-year history here in Aberdeen.

"There has been significant investment into our Aberdeen presence with expansion and improvement of all our retail areas as we strive to deliver the very best retail experience possible to the people of Aberdeen and beyond.

"This latest development and refurbishment have truly transformed the store and we are really excited to share our incredible new showroom.

"Our new Rolex area offers an incredible 170sqm of retail space and every aspect of the interior design has been carefully planned by the team at Rolex, introducing new travertine walls, marble floors, black walnut veneer counters and bronze finishings.

"There are several new spaces for clients to view the latest Rolex collections and the upper floor of the store is home to our new Rolex VIP bar and lounge area which is perfect for those special moments.

"We are delighted to have partnered with Patek Philippe, the last family-owned Swiss watch brand in Geneva, for over 25 years and our new Patek Philippe area within the store is something truly special.

"It is now the largest Patek Philippe showroom in Scotland and offers a main viewing room, separate consultation spaces and a private dining room.

"Again, we were delighted to work closely with the Patek Philippe design team in Geneva and the UK to curate this beautiful new space within our store.

"Beyond our bricks and mortar investment, we have also been investing in our team, creating 9 new full-time and part-time positions to support our wider store expansion.

"All of this investment comes at a time when Union Street and our city centre continue to be a topic of much debate.

"At Jamieson & Carry, we are committed to Aberdeen, and Union Street, and we want to play our part in helping regenerate our city centre.

"This requires a collaborative team approach with all stakeholders including Aberdeen City Council key to making this happen.

"We need the right mix of retail, hospitality and leisure in our city centre to encourage people in to visit and I am sure we have the collective will to achieve this.

"We are confident that together we can create a city centre we can all enjoy and be proud of."

The opening follows the completion of a major investment into the business, which began with a refresh of the external façade and a full building clean.

The cleaning process was undertaken in close consultation with Aberdeen City Council and Historic Scotland to ensure the preservation of the original stonework.

Soon after, Jamieson & Carry launched their adjacent TAG Heuer watch boutique on 132 Union Street, which is the first of its kind in Aberdeen and contains a wider collection of the brand's watches than ever before.

The team thanked their customers for their loyal support and urged them to check out the new-look store.