Aberdeenshire woman recognised among Top 100 Women in Tourism for 2024

Ruaraidh Britton

13 November 2024 at 6:39 am·2-min read

Kelly McAlpine has earned widespread admiration for her exceptional standards of customer service — -Credit: (Image: Tricker Communications)

An Aberdeenshire tourism professional has been recognised in the prestigious 2024 Top 100 Women in Tourism list, a peer-nominated accolade celebrating outstanding contributions to the Scottish tourism industry.

Kelly McAlpine is managing director of Dalriada Luxury Lodges by Stonehaven - eight purpose built holiday homes on the coast. As the head of the family-run business, Kelly has earned praise from guests for her exceptional standards of customer service.

She has actively pursued training on diverse topics, from the lodges becoming autism-inclusive to mastering digital marketing, data utilisation, dark skies tourism and more.

The Top 100, launched in 2018 by Women in Tourism, aims to highlight the achievements of women who demonstrate passion, innovation, and excellence in tourism across Scotland. This year’s list had a record 250 nominations representing women from every corner of the sector.

Kelly's business provides a range of stunning north-east holiday homes -Credit:Tricker Communications

On her award, Kelly said: "I’m truly honoured to be included in the Top 100 Women in Tourism this year. Our industry is filled with so many talented and dedicated people, and it's inspiring to be recognised alongside them.

"Tourism has always been close to my heart, and I feel incredibly grateful to be part of a community that’s passionate about sharing our country with the world.

"I look forward to helping to contribute to Scotland’s vibrant tourism story."

The 2024 list includes women from areas such as front of house, tour operations, food and beverage, HR, events, rural tourism and transport, spanning locations from Shetland to the Scottish Borders, Islay to Fife, Inverness to Dundee, and beyond.

Susan Russell, Chair of Women in Tourism, commented: "The Women in Tourism Top 100 is firmly established as one of the most prestigious honours in the Scottish tourism industry.

"This year’s nominees have inspired us with their dedication and passion. We are thrilled to celebrate and honor these incredible women who go above and beyond every day."

An evening reception in Edinburgh is set for January 16, 2025, to celebrate the winners of the 2024 Top 100 Women in Tourism.

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