Adverts for an electronic bio-resonance machine have been banned for stating that it was an effective alternative to vaccination against Covid-19.
Two ads, one on the Resonator.uk website and another on Facebook, said the device produced a “resonant frequency in microamps from a tiny 9 volt battery that kills your parasites, bad bacteria, and destroys viruses”.
A sub-heading saying “Long Covid” was followed by the text: “Long Covid is happening because the immune system has not removed all the viruses. Viruses are sucked into under-performing cells being mistaken for food … The only way to remove these replicants and any other virus is to use a Resonator … Using the Resonator every day until symptoms disappear will ensure a body free of the virus. This generally takes a week or two.”
Another sub-heading towards the bottom of the page said “Could the Resonator replace vaccines?” and went on: “Whereas parasites and bacteria are living entities and may be killed by chemical drugs, viruses are not alive, so they cannot be killed. They have to be destroyed, and the only safe way to destroy a virus is to shake it to pieces, which is what the Resonator does … Yes, it can replace vaccines as it will – if used, destroys any virus, parasite, or bad bacteria that invade the body.”
The Advertising Standards Authority (ASA) received two complaints, including one from the Medicines and Healthcare products Regulatory Authority (MHRA), that the ads made medical claims for a product that was not CE safety marked, discouraged essential treatment for Covid-19 and claimed that the product could treat the virus, replace vaccines and was an alternative to the Covid-19 vaccine.
Anthony Grant, who describes himself as an energy psychologist and trades as Resonator.uk, confirmed that the Facebook ads had been deleted but told the ASA that he believed the remaining ads were relevant and would not be removed.
Mr Grant said he believed that the Resonator and similar devices had cured Covid-19 as well as other diseases.
The website continues to advertise and sell the device.
The ASA said it had not seen any evidence that suggested the Resonator could treat or prevent Covid-19.
It said: “We concluded that the ads made medical claims for a product that was not a CE-marked medical device, and discouraged consumers from seeking essential treatment under the supervision of a suitably qualified health professional, and therefore breached the code.”
The ASA added: “We considered that consumers would likely interpret those claims to mean that the Resonator product could prevent and treat Covid-19 and offered an alternative to vaccination.
“Given the risk that people could be discouraged from being vaccinated, resulting in less protection for them and for the population more widely, we concluded that the ads were also irresponsible.”
The ASA ruled that the ads must not appear again, adding: “We told Resonator.uk to ensure that they did not make medical claims for a product, unless it was a CE-marked medical device, and they held sufficient evidence to support efficacy claims.
“We told them not to discourage essential treatment for conditions for which medical supervision should be sought. We also told them not to state or imply that the Resonator was an effective alternative to vaccination against Covid-19 and to ensure that their ads were socially responsible.”
Anthony Grant said: “The Resonator does kill Covid-19 in the body and if every surgery had one, there would never be a another pandemic. It is inexpensive and every home should have one. It would save the NHS.”