Unveiling her easy, breezy spring offering on the first day of the schedule, the Italian fashion veteran put her front row guests - and their fresh-from-the-suitcase crumpled sundresses - firmly in the shade.
Calling upon a roll call of models, including Kendall Jenner and Gigi and Bella Hadid, who count globetrotting as a full-time occupation, fling-on-and-go fashion took centre stage. But this was a collection that was more boho backpacker than high-flying jet-setter - albeit at a luxury price point.
Perhaps surprisingly for the designer best known for her hyper-feminine aesthetic, paperbag-waist cargo pants and utilitarian safari jackets, slung around the waist and lined with multiple pockets, were among the staples in a collection which was decidedly casual - by Italian standards, at least - with denim also serving as a cornerstone. Accessories too showcased a desire for practicality in tractor sole sandals and enormous woven bags designed to carry much more than just the essentials.
For Ferretti - a brand with worldwide reach - global appeal was a clear motivation, as was courting the younger luxury consumer.
Accordingly, the crisp cotton smock dresses and light summer jackets could easily be transported to any sun-drenched holiday destination, from California to Lake Como. As for times when a beach bar is calling, Ferretti has her customer covered with floor-length crochet gowns and billowing chiffon dresses in sunset shades - just the thing to throw over a bikini for an Aperol spritz.
Following Gucci’s decision to show its collection in Paris, today marked a change for Milanese fashion. For the first time in its history, the luxury giant has chosen the French capital in favour of its native city. The Italian fashion house will present its Spring/ Summer 2019 collection on Monday in what will be the finale of creative director Alessandro Michele’s three-part celebration of France.
Last night, as a mark of respect to its roots, Gucci staged a special event at its Milan headquarters. Swapping style for spectacle, the brand invited choreographer and dancer Michael Clark to stage a performance for fashion week attendees.
Alessandro Michele will present Gucci's SS19 collection on Monday night at Théâtre Le Palace. Head back to ES Fashion for the full show report.