Aldi issues urgent message to shoppers who buy steak in stores
Aldi has issued an urgent message for shoppers who buy steak. Aldi is the first supermarket to launch new steak range using 40-day aged Aberdeen Angus beef, the German supermarket - which is rivalled by Lidl - has today confirmed.
The new range includes rump, sirloin and ribeye steaks with prices starting from just £4.49. The chain has announced the launch of its first-of-its-kind range of Specially Selected 40-Day Matured Aberdeen Angus Steaks, in stores now.
Available in a Rump (£4.49, 227g), Sirloin (£5.69, 227g) and Ribeye (£5.79, 227g), the steaks are made with Aberdeen Angus beef that make for a rich, indulgent and buttery flavour that melts in the mouth, the supermarket has said.
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It told shoppers: "Crafted through a meticulous process that enhances flavour, 40-day aging (with 25 days dry aged and 15 days wet aged), makes for the ultimate taste of luxury when it comes to steak. The longer the meat ages, the more intensity of flavour builds to create rich taste and exceptional tenderness.
For those that like a lean piece of meat, the Specially Selected 40-Day Aged Aberdeen Angus Rump Steak (priced at £4.49, 227g) is the perfect choice. A crowd-pleasing cut that offers that perfect balance of tenderness and texture, it embodies a rich, buttery flavour at an even tastier price.
For a more versatile, juicy flavour, the Specially Selected 40-Day Aged Aberdeen Angus Sirloin Steak (costing £5.69, 227g) is an all-round delight. Beautifully marbled with a perfect balance of lean beef to fat ratio, this steak wonderfully retains its leanness and tenderness,
And finally, the Specially Selected 40-Day Aged Aberdeen Angus Ribeye Steak (priced at £5.79, 227g) is one of the most tender, juicy cuts available and extremely flavoursome. Aldi’s range of Specially Selected 40-Day Matured Aberdeen Angus Steaks are available in stores now.