If you haven’t seen Aldi’s heartwarming Christmas 2021 advert yet, where have you been?
The budget retailer revealed its full-length Christmas offering on Thursday, which saw the return of Kevin the Carrot and family, and a surprise cameo from footballer Marcus Rashford - in the form of a radish.
As with previous years, fans of the cute vegetable have been wondering whether Aldi will release any merchandise to accompany the advert.
We can happily confirm that everyone's favourite carrot in soft-toy form is now available online - but you'll have to stand in line.
Customers can purchase Kevin the Carrot and family, plus new additions including Ebanana Scrooge and Marcus Radishford, as plush toys online and in Aldi stores from today (25 November). If you're a fan, make sure to be quick as these toys will sell-out fast !
To enable everyone to get their hands on the cuddly carrots, Aldi has even introduced a two-toy limit on purchases per customer and some shoppers have reportedly been queuing in front of Aldi stores since 5 am this morning to get their hands on the toy.
If you can't get a Kevin the Carrot on time, this year Aldi is also selling a "Dickensian Friends Bundle" including Ebanana Scrooge, Marcus Radishford, The Spirit of Christmas and Cuthbert the Caterpillar for £15.95 as well as a "Special Guests Bundle" with new characters including Banana Snowman, Tiny Tom, Peas & Goodwill for £11.95.
Finally, there's also the "Dickensian Kevin & Family Bundle", which is available for £11.95 and includes Kevin, Katie, Chantenay, Jasper and Baby, and is a must-have for your Christmas collection.
This year’s advert had a Dickensian “A Christmas Carol” theme that saw the new character of Ebanana Scrooge learning about the true meaning of Christmas with the help of Kevin the Carrot and Marcus Rashford, who made a cameo as a radish named “Marcus Radishford”.
Upon realising the error of his bitter ways, Ebanana presents Kevin the Carrot and family with a Christmas pudding - “for pudding up with me”.
The story closes with the words: “The moral of the story? The answer you’ll find/For you to be happy/You must be kind.”
Putting their money where their mouth is, Aldi has also launched a festive campaign to donate 1.8 million meals to families who need help across the UK over the Christmas period.
The supermarket has partnered with Neighbourly, a platform that links businesses to charities and other good causes in local communities, to donate surplus food to families in need this festive period.
Speaking about his decision to get involved with the advert, Marcus Rashford - who earlier this week was awarded an MBE for his campaigning efforts to increase support for children living in poverty - said: “As a family, we relied on the local food bank to get our Christmas dinner.
“To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.
“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
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