Aldi mocks M&S as it reignites the Colin the Caterpillar cake war

·2-min read
Aldi’s Christmas advert   (Aldi)
Aldi’s Christmas advert (Aldi)

Aldi has taken a sly dig at Marks & Spencer as it reignited the war over caterpillar cakes.

The budget supermarket this week released its highly-anticipated Christmas advertisement which is themed around Charles Dickens’ festive classic A Christmas Carol.

In the heart-warming advert, fan favourite Kevin the Carrot attempts to help the miserly Ebanana Scrooge rediscover his Christmas spirit.

Eagle-eyed viewers spotted Cuthbert the Caterpillar getting arrested in the background of a scene – a clear reference to the legal action the supermarket was embroiled in earlier this year.

M&S started legal action in an effort to protect its famous Colin the Caterpillar cake claiming Aldi’s Cuthbert product infringes its trademark.

It lodged an intellectual property claim with the High Court, arguing the similarity of Aldi’s product leads consumers to believe they are of the same standard and “ride on the coat-tails” of M&S’s reputation with the product.

Eagle-eyed viewers spotted Cuthbert the Caterpillar getting arrested in the background of a scene  (Aldi/PA) (PA Media)
Eagle-eyed viewers spotted Cuthbert the Caterpillar getting arrested in the background of a scene (Aldi/PA) (PA Media)

The cameo appearance by Cuthbert sparked a sea of comments on social media, with many viewers finding it hilarious.

One person wrote on Twitter: “Love that Aldi Xmas ad features a sad looking Cuthbert the Caterpillar getting nicked & hauled off in cuffs by the cops – just like the start of #fairytaleofnewyork. A brand having great fun with its own property.”

Others said they “loved this level of petty” with others declaring Aldi the victor in the “war with m&S”.

The advert also features a voiceover from England footballer Marcus Rashford, who was this week awarded an MBE for his campaign to support vulnerable children.

Aldi UK marketing director Sean McGinty said: "Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.

"At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet."

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