Alibaba smashes its Single's Day record once again as sales cross $25 billion

Jon Russell

Alibaba has set another Single's Day record after the e-commerce giant sold over $25 billion of product on the Chinese biggest online shopping date.

The full number comes in at 163.8 billion RMB, that's roughly $25.4 billion, and it represents a 39 percent increase on last year's sales total of RMB 120.7 billion ($17.79 billion). That also signals a return to growth for Single's Day (11/11) sales, one important area that investors will be looking at.

While the jump isn't as much as the 60 percent Alibaba saw yearly from from 2013 to 2015, it is up on last year's 32 percent which is impressive given the scale that the event has reached today and the growth that Alibaba's business has seen since then.

It's important to note sales in RMB and USD due to varying exchange rates

This year's 11/11 got off to a fast start with around $7 billion of goods sold in the first 30 minutes of the day alone. Alibaba went on to surpass last year's $18 billion total after just twelve hours of sales.

Another important metric is mobile. Not only does a higher number mean that Alibaba is reaching new/newish internet users, but mobile users tend to be more engaged which is obviously an important goal.

This year, Alibaba said 90 percent of sales were made on mobile which is up on 82 percent for 2016 and 69 percent in 2015.

More insight on the sales numbers and data to follow as it is released by Alibaba