Alison Hammond is reportedly set to land her own panel show on Sky.
The 47-year-old TV star - who currently co-hosts 'This Morning' on Fridays - has been offered a lucrative new role by Sky, although it remains unclear whether she will make the switch or not.
A source told The Sun newspaper: "It remains to be seen if 'This Morning' bosses will give her a higher wage and a higher-profile role on the show to ensure she stays with them.
"If not, the Sky show is unlikely to be the last tempting offer she receives."
The opportunity has come Alison's way after she was previously hired by ITV to front a reboot of 'Wheel Of Fortune'.
However, the project was subsequently scrapped, and rival broadcasters are now seeking to tempt her away from ITV.
Meanwhile, in 2020, Alison and Dermot O'Leary were announced as the permanent presenters of the Friday shows on 'This Morning'.
Alison revealed at the time that she was looking forward to the challenge of hosting the long-running programme, explaining that she "genuinely cares about the show and the viewers who watch".
The TV star - who shot to fame on 'Big Brother' in 2002, before becoming a reporter on 'This Morning' - said: "I never dreamt that when I first joined 'This Morning' - initially for a few months - that I would still be there 19 years later.
"I genuinely care about the show and the viewers who watch, so it’s a huge privilege and honour to be hosting a show I adore so much. I’m just really excited to be doing even more of what I love alongside the lovely Dermot."