Alison Hammond publicly shows support for Phillip Schofield as return to This Morning teased

Phillip Schofield
-Credit: (Image: Dave Benett/Getty Images for Wyl)


This Morning's Alison Hammond seems to have thrown her support behind Phillip Schofield amidst speculation that the embattled presenter might make a comeback to his previous presenting role.

The TV host stepped down from his position last year after a shocking revelation, where he acknowledged an "unwise, but not illegal" relationship with a past colleague. After a year-long hiatus from social media, the 62 year old ex-Dancing on Ice presenter resumed activity on his account last month, delighting fans with images of his beloved dog Alfie.

Just yesterday (Sunday, 9), he posted another photo of his canine companion in his lounge, humorously captioning it: "Not sure where rug ends and Alfie begins! ! " His followers were quick to engage, with one commenting: "Where's Wally? " It appears that Phillip has also regained the confidence of his former This Morning colleague Alison Hammond, 49, who showed her approval by liking his post.

These developments occur amidst reports that This Morning has been struggling with ratings, as audiences tune out after the departure of popular hosts Phillip and Holly Willoughby. In March, it was revealed that Ben Shephard and Cat Deeley would take over, but they are said to have "failed to connect with audiences."

Allegedly, viewership has plummeted in recent months, prompting "crisis talks" among executives and leading to job cuts at the network, reports the Mirror.

Viewership statistics indicate a promising start for the new presenters, but interest has waned, with May's peak viewing figures dipping to 589,000 and an average of 486,000, as reported by The Sun. In response to these figures, a spokesperson for This Morning defended the show's performance to The Mirror: "Ben and Cat have recorded the best audience reach of the year so far on This Morning with 4.5 million viewers across one week."

Yet, there's speculation that Phillip Schofield's potential return could give the show a much-needed lift. PR and crisis management specialist Ed weighed in on the matter with The Mirror, saying: "Schofield has always proven himself to be popular. He's now proven himself to be flexible and disciplined."

"Attributes that will be absolutely crucial for the likes of ITV in the years ahead, and attributes that ITV showed a total lack of in the way that they handled the initial scandal. To put it simply: ITV needs Schofield a whole lot more than Schofield needs ITV."