Amazon CEO Jeff Bezos is now on Instagram (AMZN)

Drew Angerer, Getty images

Amazon CEO Jeff Bezos joined Facebook's photo sharing platform Instagram on Thursday.

The 700m+ user strong service is used by a number of high profile tech figures such as Tesla's Elon Musk and T-Mobile's John Legere.

Amazon's CEO isn't new to social media, with a few other personal accounts such as on Vine and Twitter.

Bezos didn't waste any time and kicked off his profile with a drone-shot preview of Blue Origin's new factory, where the entrepreneur's aerospace manufacturing company will build the "New Glenn" reusable rocket.

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The flyover goes around the Huntsville, Alabama building, and then closes in on a shot of Bezos himself on the rooftop with sunglasses and a sign in his hand that reads "Rocket Factory Coming Soon."

Jeff Bezos/Instagram

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