Amazon's secret device page is bursting with hidden tech deals — up to 50% off
Psst: Did you know Amazon has a hidden section devoted to secret sales on its own devices? Now you do! On any given day, the e-tail giant adds and removes deals from this secret hub on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and the savings are great. If you’re looking to build out a smart home or just want to read mountains of books on one goes-anywhere screen, you need to know about this page. Here are our current fave finds.
Echo Dot (3rd Gen, 2018 release)
$40Echo Dot (3rd Gen) | Charcoal with Kasa Smart Plug Mini
$52$60Save $8Echo Dot (5th Gen, 2022 release)
$50Fire TV Stick 4K Max
$55Fire HD 8 Plus tablet
$70$140Save $70Fire TV Gaming Bundle including Fire TV Stick 4K and Luna Controller
$100$120Save $20Certified Refurbished Ring Alarm 5-Piece Kit
$120$175Save $55Ring Video Doorbell 3
$150$200Save $50Fire HD 10 Tablet (64 GB) + Keyboard Case
$170$230Save $60Amazon Fire TV 43" Omni Series 4K UHD smart TV
$270$400Save $130Kindle Paperwhite Signature Edition Essentials Bundle
$240$260Save $20Bose QuietComfort 45 Wireless Noise Cancelling Headphones
$329Ziuty Wireless Earbuds
$21$80Save $59Zingbird Wireless Earbuds
$30$69Save $39Apple 2021 10.2-inch iPad (Wi-Fi, 256GB) - Silver
$399$479Save $80Anker USB-C Charger
$50$60Save $10Anker USB C Outlet Extender
$19$26Save $7Toshiba 50-inch Class C350 Series LED 4K UHD Smart Fire TV
$270$430Save $160Insignia 24-inch Class F20 Series Smart HD 720p Fire TV
$90$170Save $80Sony 65-inch 4K X90K Series Bravia XR Full Array Smart Google TV
$998$1,500Save $502Amazon Fire TV 50-inch 4-Series 4K UHD Smart TV
$280$450Save $170
Sure, the 3rd Generation Echo Dot might not have quite as many features as the latest generations, but it does have two big features that make it worthwhile. First, it's inexpensive — just $20 right now. Second of all, it's a great solution for easy access to Alexa. If you need a unit in the bedroom and you don't want to spend a fortune, snatch up this deal. Oh, and if you'd like to get a Kasa smart plug in the bargain, this bundle's for you:
Echo Dot (3rd Gen) | Charcoal with Kasa Smart Plug Mini
$52$60Save $8
"We usually have music playing in our house," one happy user shared. "I'm talking half to all of the day almost every day. We listen to pretty much every kind of music there is, and with this thing, if we don't know what we're in the mood for we just say 'Play music' and it picks a random style of music or a playlist with all kinds of music and we usually like it."
Echo Dot (5th Gen, 2022 release)
The 5th-gen Echo Dot builds on the previous generations to bring even more features to the fore, like built-in motion and temperature sensors that can be used to build even more complex routines. If you have an Eero router, you can even use this Echo Dot as a relay point to extend your mesh network throughout your home.
"I got two of these for my bedrooms and they're great," one user said. "When you need a alarm to wake up in the morning all you have to do is ask Alexa to wake u up at a time and it will start a soft progressive Chime and get louder until you say Alexa Stop. If you like music and games, you can also set up in the Alexa app to the skills (there's over 1000 to choose from). You can also set up a announcement and it will announce any message you have. If you have a Ring doorbell connected to your Alexa app it will alert you that someone is at the door. If you want to know the time and date and weather you can ask Alexa those. There's plenty more that Alexa can do... the possibilities are endless."
Fire TV Stick 4K Max
The Fire TV Stick 4K Max is Amazon's most powerful streaming stick, and for good reason: It has a ton of support for high-end features like Dolby Vision, HDR10+ and more. You'll be able to watch your favorite shows in stunningly high resolution, provided they support streaming at that level. Plus, it comes with access to thousands of free TV shows and movies, too.
"This works so much better than the cheaper version Fire Stick I have! First off, what impressed me the most is that it has volume control on the remote! No more toggling between two remotes! Did not have to do anything special to program it to work with my TV volume, either. It did that all by itself during the easy setup," one satisfied shopper said. "It operates flawlessly with no hesitation or freezing and the remote doesn’t have to be directly pointed at the tv either. The streaming quality is fantastic. No buffering issues like I have with the older version Fire Stick. I’m truly impressed. I will be purchasing another!"
Fire HD 8 Plus tablet
Kindles are great, but the Fire HD 8 Tablet can act as an e-reader, streaming device and so much more. It's great for watching content or roaming the web through Amazon's Silk browser, too. And at 50% off, this is an absolute steal.
"I primarily use this tablet for Kindle e-book reading, but I also browse the internet a little. It's fast. The color is gorgeous and vivid," one five-star reviewer said. "... The screen is a wonderful improvement from my seven-inch device, a delight I wasn't expecting to even notice. I'm very pleased."
Fire TV Gaming Bundle including Fire TV Stick 4K and Luna Controller
This bundle is a lot of bang for the buck, especially when you consider that you're getting not only a Fire TV Stick 4K — one of the best streaming devices on the market — but also a controller that lets you play games directly from the cloud. And it even doubles as a backup controller, with the same build quality as that on a Nintendo Switch Pro. Not bad, if we do so say so ourselves.
"Wow! There is nothing negative that I can say about this Fire Stick. The visual quality is amazing," one gamer said. "I have been a Fire Stick customer for about eight years, and the 4k performance is definitely next-gen. Love it. Great work, Amazon, keep it up! Oh, forgot to mention: If you are a Luna gamer, the graphics are uncanny good stuff. Highly recommended!"
Certified Refurbished Ring Alarm 5-Piece Kit
Ring offers multiple levels of security systems (and four of them are on sale now), but this starter system is ideal for small homes and studio apartments. It includes a motion sensor, contact sensor, keypad, the range extender and a keypad. If anything sets off the system, you'll receive an alert straight to your phone.
One five-star reviewer said, "I purchased a Ring alarm for my apartment years ago and couldn't be happier with it, all these years later...so much so that I purchased another system for my Mother's home as well. The Ring Alarm Monitoring is contract-free and ONLY $10 a month, which is crazy cheap and also includes cloud space for your Ring cameras or Ring Doorbell. I especially like being alble to tell Alexa "Alexa, I'm leaving" and have her turn off the lights, give me the weather forecast and then arm the Alarm system to exit the property, all done just by talking to Alexa. The Security System can also connect to FirstAlert Smoke/CO Z-Wave detectors that will automatically call the fire department and EMT's if they are triggered. This is truly the best DIY Alarm system on the market and I trust it to protect myself, my dog and my family. That's saying a lot."
If you want an affordable, easy way to beef up your home security, start with a video doorbell. Not only are these crazy convenient — you'll never again miss a package delivery — but they can help deter package thieves. You can even talk to visitors through the doorbell, even if you aren't at home.
"As a guy who's always looking for ways to improve the security of my home, I was excited to try out the Ring Video Doorbell 3 Plus. I have to say, this product exceeded my expectations!" one homeowner shared. "The 1080p HD video doorbell is equipped with enhanced features that let me see, hear, and speak to anyone from my phone, tablet, or PC. The motion detection is improved, and there are privacy zones and audio privacy, which is great for maintaining my family's privacy. The dual-band (2.4 or 5.0 GHz) wifi connectivity ensures a strong and reliable connection, which is great for someone like me who lives in a busy neighborhood."
Fire HD 10 Tablet (64 GB) + Keyboard Case
The Fire HD 10 is the larger cousin of the Fire HD 8, but that extra screen size makes it a great option for watching movies or browsing the web. You can access all of your favorite social media apps, and the included keyboard case not only makes it easy to post status updates but also doubles as a screen cover.
"My Fire HD 10 is just the latest in a long line of Kindles. I purchased this one mainly for the upgraded memory. I should have acquired it sooner!" said one happy and regretful user. "For an old duffer like me, it was a pleasant surprise that everything got transferred to the new Fire with great ease. And now I don't have to 'ration' my photos and videos. I am well-pleased the new Fire HD 10."
Amazon Fire TV 43" Omni Series 4K UHD smart TV
If you're looking for an easy-to-use, lovely-to-look-at TV, you can't go wrong with the Omni series. Between the support for HDR and Dolby Digital Plus, the 4K resolution, and the easy access to more than one million TV shows and movies, it's a great set-up-and-go set. It comes with a lot of bonus features too — and right now, it's $130 off.
"Bottom line: This is a great TV. Gaming in 4K and watching movies/shows looks amazing. There are a plethora of options to fine-tune the picture settings," said one happy viewer. "My favorite feature is the Smart-HDR setting, which makes SDR look much more detailed and have better contrast. The FireTV OS is my favorite over everything else (Roku, AppleTV). Best purchase I've made in a long time."
Kindle Paperwhite Signature Edition Essentials Bundle
Want to catch up on your reading in 2023 the modern way? The Kindle Paperwhite Signature Edition Bundle holds all your books but weighs just six ounces. It also grants you access to Amazon’s ginormous Kindle library — get thousands of titles delivered straight to your e-reader. Read for up to 10 weeks without needing a recharge (not a typo). The Paperwhite has a screen that looks like, well, actual paper, so you can get more of that real-book feel. This set comes with its own case and stand.
"When I read about the new Kindle Paperwhite, I really couldn’t believe I needed another device, but I am an avid reader, and it just sounded great," said a satisfied shopper. "I ordered it. I love it. It reads so much like a book, has more memory and holds a charge for longer. It was a great buy."
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
Looking for more great Amazon tech deals? Check these out:
Headphones and earbuds
Bose QuietComfort 45 Wireless Noise Cancelling Headphones
$329
Ziuty Wireless Earbuds
$21$80Save $59 with coupon
Zingbird Wireless Earbuds
$30$69Save $39 with coupon
Tablets and tech
Apple 2021 10.2-inch iPad (Wi-Fi, 256GB) - Silver
$399$479Save $80
Anker USB-C Charger
$50$60Save $10
Anker USB C Outlet Extender
$19$26Save $7
Echo Dot (3rd Gen, 2018 release)
$40
TVs
Toshiba 50-inch Class C350 Series LED 4K UHD Smart Fire TV
$270$430Save $160
Insignia 24-inch Class F20 Series Smart HD 720p Fire TV
$90$170Save $80
Sony 65-inch 4K X90K Series Bravia XR Full Array Smart Google TV
$998$1,500Save $502
Amazon Fire TV 50-inch 4-Series 4K UHD Smart TV
$280$450Save $170