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Amazon Canada is a go-to destination when shopping for tech, with everything from cellphones and laptops to TVs and the latest in smart home technology.

It's also one of the top retailers if you're looking to snag the hottest tech at a great price, whether you're headed back to school or are just looking to upgrade your entertainment room.

Right now, for example, shoppers can save $70 on the Amazon Fire TV 43" 4-Series 4K UHD smart TV. Normally retailing for $470, the 43-inch version of this smart TV is now $400.

Save $70: Amazon Fire TV 43" 4-Series 4K UHD smart TV

$400 $470 at Amazon

This smart TV comes equipped with built-in Fire TV, which lets you connect to go-to streaming services like Netflix, Prime Video, Disney+ and more. With the included Fire TV Alexa Voice Remote, you can even control your entertainment with the sound of your voice.

The TV features 4K Ultra HD, HDR 10, and HLG to deliver a clearer and more vibrant picture with brighter colours compared to 1080p Full HD.

What shoppers are saying

Backed by a 4.5-star rating from more than 2,300 customer reviews, Amazon shoppers have been loving this smart TV for its superior picture quality and affordable price.

"Amazon’s new 4K smart TVs are a winner," raved one reviewer.

"Can’t beat the price of this TV," wrote another. They added that the "picture is crisp and beautiful" while the TV was "super easy" to set up before use.

Another shopper added that "the colours are great," while one reviewer reported that its image and sound are "really good considering this is a budget unit."

Some reviewers have claimed that this model isn't ideal for gaming as there can be a slight picture delay, though others report that this is still a great choice "for casual TV watching."

Since this version of the Fire TV does not support hands-free voice control or two-way video calling, Amazon recommends checking out the Fire TV Omni Series (the 50" is currently also on sale!) if those features interest you.

Verdict

It's not often that you'll find 4K TVs at such an affordable price point, making now the ideal time to invest in one of Amazon's Fire TVs. It comes equipped with all the smart tech you need to stay connected to all of your streaming services, and rings in at $400.

While this TV may not be the best pick for those who enjoy spending hours playing video games or are looking for hands-free voice control, it's still a solid choice for everyday streaming and entertainment viewing.

The reviews quoted above reflect the most recent versions at the time of publication.

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