Amazon to offer Iceland food after deal with supermarket chain

Amazon Prime customers will be able to buy products from supermarket Iceland through the online giant’s website after the two companies signed a deal.

Amazon said that the products would initially be available in some parts of Greater Manchester, but will roll out elsewhere in the coming months.

The supermarket follows Morrisons and Co-op in making its products available through Amazon.

The available range will include Iceland’s own-brand fresh and frozen items, as well as products from Greggs, Heinz and others.

Iceland on Amazon
Customers will be able to chose Iceland own-brand products and some brands such as Greggs and Heinz (David Parry/PA)

“Our new partnership with Iceland offers customers an even bigger selection of great value groceries on Amazon, with lots of delivery options available for Prime members,” said Amazon’s UK country manager John Boumphrey.

Iceland’s chief customer and digital officer David Devany said: “We’re committed to helping our customers shop the way they want and access our great value products whenever they need them most.

“Partnering with Amazon is yet another way that Iceland customers can get their hands on our exclusive brands and freezer favourites.

“This is also an exciting opportunity for us to introduce new shoppers to the benefits of shopping with Iceland.”

Amazon also said that it had a new branch of its physical grocery store – called Amazon Fresh – in London’s Liverpool Street.