Amazon Is Postponing Prime Day This Year, According to Reports

Kelly Corbett
Photo credit: Thomas Trutschel - Getty Images

From House Beautiful

At a time when leaving the house is not advised, Amazon has become our go-to marketplace. Groceries, cleaning products, and other essentials are delivered right to our doorsteps in just days. The online retailer is feeling the pressure though, as so many customers are relying on them for orders. In fact, Amazon CEO Jeff Bezos announced last month that the company was looking to hire 100,000 new workers in order to keep up with the new type of consumer demand in the age of the coronavirus. He encouraged furloughed and laid-off restaurant workers to apply. Now, it seems the company will be postponing Prime Day 2020.

Prime Day is Amazon's major summer shopping event, where members can enjoy massive discounts on thousands of items. The online-only event usually occurs in mid-July; however, due to the current circumstances, the company plans to delay it "until at least August," according to internal meeting notes obtained by Reuters. Amazon declined to comment on the report.

While the actual Prime Day date is typically not revealed more than a few weeks in advance, it is not surprising that the company would have to push back this event, as its priorities have been greatly shifted. However, according to the meeting notes, delaying Prime Day could result in Amazon taking a major $100 million hit. We’ll keep you updated as we hear more.

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