Amazon Prime Day 2017 UK deals: 10 of the best online bargains so far

Amazon Prime Day, the website’s annual discount shopping day to rival Black Friday, has just kicked off online.

Thousands of shopping deals went live today as the clock passed 6pm GMT, and the bargains will continue to appear throughout the evening and tomorrow at five minute intervals.

You’ll need to be an Amazon Prime member to be able to access the one-day shopping deals - either as a paying member or on their 30-day trial, which you can sign up to today to capitalise on the bargains.

Deals are sure to sell out fast, so if you want to grab a bargain, you’ll have to have your wits about you.

Luckily, we’ve done the hard work for you, rounding up the best deals to snap up now, before they go.

Here are ten heavily discounted items you should have in your shopping basket.

Amazon Echo

Was: £149.99, Now: £79.99

Saving: 47 per cent

Buy it now

Kindle Paperwhite

Was: £109.99, Now: £79.99

Saving: 27 per cent

Buy it now

Fire HD 8 Kids Edition Tablet

Was: £129.99, Now: £89.99

Saving: 31 per cent

Buy it now

Fire TV Stick with Alexa Voice Remote

Was: £39.99, Now: £29.99

Saving: 25 per cent

Buy it now

Graco Ready2Grow Double Pushchair

Was: £299.99, Now: £186.68

Saving: 38 per cent

Buy it now

Bang & Olufsen BeoPlay H6 Second Generation Over-Ear Headphones

Was: £180.10, Now: £135

Saving: 25 per cent

Buy it now

Shark Powered Lift-Away True Pet Vacuum Cleaner

Was: £299.99, Now: £139.99

Saving: 53 per cent

Buy it now

Intex Octagonal Bubble Spa Hot Tub

Was: £550.95, Now: 429.99

Saving: 22 per cent

Buy it now

Dell Inspiron 7000 15.6" Gaming Laptop

Was: £899, Now: £699.99

Saving: 22 per cent

Buy it now

Oral-B Smart Series 4000 Electric Rechargeable Toothbrush

Was: £69.99, Now: £37.99

Saving: 46 per cent

Buy it now​