These are the best Amazon Prime Day deals 2018

Optimus Prime
Photo credit: Fox

From Digital Spy

Want the best tech for quite a bit less? The time for one of the world's biggest sales has come around again. Amazon Prime Day allows the global retailer and logistics leviathan to divest itself of the excess that's been clogging its shelves for the past year while offering consumers some amazing discounts.

These days, 'Prime' is about so much more than next-day delivery. Membership of Amazon's premium service offers customers access to Prime Video, ad-free viewing on Twitch, early access to flash deals, discounts on video game pre-orders, and a host of other benefits.

What is Amazon Prime Day and how does it work?

Amazon Prime Day (note: it's actually 36 hours this year) is an annual sale bonanza, much like Black Friday and Cyber Monday, that comes around once a year.

Photo credit: Getty Images

It's a chance for Jeff Bezos's brand to coax you into annual membership by slashing prices on its electronics and thousands upon thousands of other items across Amazon's stock in tech, beauty, home, you name it.

When is Amazon Prime Day?

This year will be the fourth Prime Day to take place – the first was in 2015 – and it's always in July. This year it officially started at 12 noon yesterday (July 16), running till midnight tonight (July 17), although some of the deals actually began on July 3.

The sale is happening across a host of countries including the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and – new for this year – Australia, Singapore, the Netherlands and Luxembourg.

Some of these deals will be available for the whole sale period, while others are typically only available for a short period of time in the form of "lightning deals". You'll have to be quick off the mark in order to pick up the latter, but don't worry, you'll get fair warning before they go live.

Of course, there's a catch: you've got to be a Prime member in order to see the best deals before anyone else. Membership costs £79 per year, but you can also sign up for a free 30-day trial if you're not already a member.

To help the party go with a swing, Amazon put on an Unbox Prime Day event in London last Sunday (July 15), with a screening of Paddington 2 and a performance by Take That. Which was nice.

What deals are currently active?

We've curated the best in entertainment and technology deals we could find. Take a look at the top live deals for Digital Spy readers below…

Photo credit: BBC

Best 4K TV deals


NEW Philips 65" 4K Ambilight Ultra HD Smart TVWas £1,300 Now £909 SAVE 30%

NEW LG 65UK6300PLB 65" UHD 4K LED TVWas £1,199.99 Now £799.99 SAVE 33%

NEW Philips 65-Inch 4K Ambilight Ultra HD Smart TV Was £1,100 Now £770 SAVE 30%

NEW Toshiba 65U5863DB 65" 4K UHD HDR LED TVWas £799 Now £649.99 SAVE 19%


NEW Philips 55" Ambilight 4K Ultra HD OLED TVWas £1,499 Now £1,199 SAVE 20%

NEW LG 55SK8000PLB 55" SUHD 4K HDR LED TVWas £1,395Now £909.99 SAVE 35%

NEW Philips 55" 4K Ambilight Ultra HD Android TV Was £800 Now £559 SAVE 30%

NEW LG 55UK6300PLB 55" UHD 4K HDR Smart LED TVWas £769 Now £589.99 SAVE 23%

NEW Philips 55" 4K Ambilight Ultra HD Smart TVWas £790 Now £490 SAVE 30%

NEW Sony Bravia KD55XE7093BU 55" 4K HDR Smart TV Was £549 Now £489 SAVE 11%

NEW Toshiba 55U5863DB 55" Smart 4K Ultra-HD TVWas £549 Now £399.99 SAVE 27%


NEW Philips 50" 4K Ambilight Ultra HD Android TVWas £700 Now £489 SAVE 30%

NEW Philips 50" 4K Ambilight Ultra HD HDR Smart TV – Was £600 Now £420 SAVE 30%

NEW Hisense H50A6200UK 50" 4K Ultra HD Smart TVWas £479 Now £369 SAVE 23%


NEW LG 49SK8000PLB 49" SUHD 4K HDR LED TVWas £1,129 Now £769.99 SAVE 32%

NEW LG 49UK6300PLB 49"UHD 4K HDR LED TVWas £599 Now £454.99 SAVE 24%

NEW Sony Bravia KD49XE7093BU 49" 4K HDR TVWas £479 Now £399 SAVE 17%

NEW Toshiba 49U5863DB 49" 4K UHD HDR TV Was £469.99 Now £349.99 SAVE 25%


NEW Philips 43" Ambilight 4K Ultra HD Android Smart TV Was £600 Now £419 SAVE 30%

NEW Philips 43" 4K Ambilight Ultra HD Smart TVWas £500 Now £350 SAVE 30%

NEW Toshiba 43U5863DB 43" Smart 4K Ultra-HD TVWas £369 Now £299.99 SAVE 19%

Best HD TV deals


NEW Toshiba 32L3863DBA 32" Full-HD LED TVWas £249 Now £199.99 SAVE 20%

NEW Sony Bravia KDL32WE613BU 32"HD Ready HDR TV – Was £264 Now £199 SAVE 25%

NEW Panasonic TX-32E302B 720p HD Ready 32" LED TVWas £179 Now £145 SAVE 19%

30% off TVs from Sony, LG, Toshiba and more

Best TV set-top box deals

NEW NVIDIA SHIELD TV 16GB Streaming BoxWas £189.99 Now £149.99 SAVE 21%

NEW Amazon Fire TV with 4K and HDRWas £69.99 Now £39.99 SAVE £30

NEW Amazon Fire TV Stick w/Alexa Voice RemoteWas £39.99 Now £24.99 SAVE £15

Best video-game deals

NEW Nintendo Switch w/Mario Tennis AcesWas £384 Now £339.99 SAVE 11%

NEW Nintendo Switch w/Mario Odyssey+Pro ControllerWas £378 Now £329.99 SAVE 13%

NEW Sony PlayStation Pro 1TB console Was £350 Now £299.99 SAVE 14%

NEW Xbox One S 1TB console w/3 games+controllerWas £390 Now £199.99 SAVE 49%

NEW Oculus Rift and Touch controllers bundleWas £400 Now £349 SAVE 13%

NEW Sony PlayStation VR Starter Pack + MoveWas £315 Now £229.99 SAVE 27%

NEW Far Cry 5 Limited Edition on PS4 (Amazon Exclusive)Was £55 Now £36 SAVE 35%

NEW 50% off 15 Month PlayStation Plus Membership Was £69.90 Now £34.99 SAVE £34.91

NEW 50% off 15 Month PlayStation Plus Membership Was £69.90 Now £34.99 SAVE £34.91

NEW £10 credit for 3 Month Xbox Live Gold Membership Was £24.99 Now £14.99 SAVE £10

NEW 3 Months FREE with 6 Months Xbox Game Pass Was £71.91 Now £47.49 SAVE £24.42

NEW 20% off FIFA Ultimate Team Points Was £79.99 Now £63.99 SAVE £16

Best projector deals for movies and gaming

NEW Optoma UHD300X 4K UHD 2200 Lumens ProjectorWas £1,150 Now £799.99 SAVE 30%

NEW LG Minibeam PF1000U Portable LED Projector – Was £890 Now £639.99 SAVE 28%

NEW Optoma HD143X HDMI 3000 ANSI Lumens ProjectorWas £399 NOW £379 SAVE 5%

NEW Epson EH-TW650 Full HD 1080p Wi-Fi ProjectorWas £423 Now £339.99 SAVE 21%

NEW Epson EB-S41 SVGA 3300 Lumens Projector Was £260 Now £199.99 SAVE 23%

Up to 30% off projectors from Epson, Optoma, LG and Sony

Best headphones deals

NEW Sennheiser HD 4.50 SE Wireless Headphones Was £179.99 Now £89.99 SAVE 50%

NEW Beats by Dr. Dre Solo 3 Wireless On-Ear HeadphonesWas £209 Now £149.99 SAVE 28%

NEW Jabra Move Wireless Bluetooth On-Ear HeadphonesWas £68 Now £24.99 SAVE 49%

NEW Jaybird Freedom SE Wireless Sport Headphones Was £75.65 Now £39.99 SAVE 47%

30% off Beats, Sennheiser, Bose and Sony Headphones

Best speaker deals

NEW Ultimate Ears 984-001221 MEGABOOM Limited Edition Waterproof and Shockproof Wireless SpeakerWas £149.99 Now £99 SAVE 34%

NEW Anker Soundcore 2 Bluetooth speakerWas £45.99 Now £32.19 – SAVE 30%

NEW Ultimate Ears WONDERBOOM Bluetooth Waterproof Speakers (2 pack) Was £123 Now £79 SAVE 36%

30% off B&O, Sony, LG and Ultimate Ears Speakers

Best entertainment deals

NEW Harry Potter: The Complete Paperback CollectionWas £29.99 Now £21.99 SAVE 26%

NEW Logitech Harmony Elite Remote Control/Alexa HubWas £189 Now £129 SAVE 32%

NEW The Greatest Showman DVD Plus Sing-along – Was £10 Now £6.99 SAVE 30%

Best tablet and e-reader deals

NEW Huawei 53018680 1.4GHz MediaPad T3 8" Tablet Was £140 Now £79.99 SAVE 43%

NEW Amazon Kindle Paperwhite e-readerWas £109.99 Now £74.99 SAVE £35

NEW Amazon Kindle Oasis e-readerWas £229.99 Now £179.99 SAVE £50

NEW Amazon Fire 10 HD Tablet with Alexa Was £199.99 Now £149.99 SAVE £50

NEW Amazon Fire 8 HD Kids Edition Tablet Was £129.99 Now £89.99 SAVE £40

NEW Amazon Fire 8 HD Tablet with Alexa Was £79.99 Now £49.99 SAVE £30

NEW Amazon Fire 7 Kids Edition TabletWas £99.99 Now £49.99 SAVE £50

NEW Amazon Fire 7 Tablet with AlexaWas £49.99, Now £29.99 SAVE £20

Best smartphone deals

NEW Honor View 10 5.99" 20MP Dual Sim SmartphoneWas £419.99 Now £339.99 SAVE 19%

NEW Huawei P20 Lite (Dual Sim) SIM-Free smartphone Was £299 Now £229.99 SAVE 23%

NEW Motorola Moto G6 5.7" Dual Sim Android smartphoneWas £239 Now £199.99 SAVE 16%

NEW Sony Xperia XA2 32 GB Android Dual Sim SmartphoneWas £299 Now £199 SAVE 33%

NEW Wileyfox Swift Dual Android 8.0 SmartphoneWas £239 Now £139.99 SAVE 41%

Best laptop and desktop deals

NEW Dell XPS 15.6" FHD i5-7300HQ LaptopWas £1,349.99 Now £959.99 SAVE 29%

NEW Microsoft Surface Pro 12.3" Intel i5-7300U Laptop Was £1,129 Now £749.99 SAVE 34%

NEW ASUS FX503VM-EN184T 15.6" i5-7300HQ Full HD Gaming LaptopWas £899.99 Now £699.99 SAVE 22%

NEW HP Pavilion Power 580-100na Intel i5-8400 Gaming Desktop PCWas £949.99 Now £699.99 SAVE 26%

NEW ASUS FX504 15.6" Intel i5-8300H Full HD Gaming LaptopWas £650 Now £549.99 SAVE 15%

NEW Lenovo IdeaPad 520s Intel i7-7500U 14" LaptopWas £649 Now £519.99 SAVE 20%

NEW ASUS VivoBook Slim S410UA-BV134T 14" i5-8250U LaptopWas £799.99 Now £499.99 SAVE 38%

NEW HP 15-bs501na FHD 15.6" Intel i3-6006U 1TB HDD LaptopWas £399.99 Now £299.99 SAVE 25%

NEW Lenovo IdeaPad 120s 14" Intel Pentium N4200 LaptopWas £239.99 Now £189.99 SAVE 21%

NEW iOTA 360 11.6'' 1.92GHz Convertible Touch HD LaptopWas £199.99 Now £119.99 SAVE 40%

NEW ASUS C202SA-GJ0027 11.6" Ruggedised ChromebookWas £200 Now £99.99 SAVE 50%

Up to 25% off Intel Powered PCs

Best computer monitor deals

NEW Samsung LU32H850UMUXEN 32" UHD 4K Gaming Monitor Was £499.99 Now £399.99 SAVE 20%

NEW LG 27UK650 27" 4K UHD HDR IPS Monitor Was £430 Now £359.99 SAVE 16%

NEW LG 25UM58 25" Ultrawide IPS Monitor Was £290 Now £209.99 SAVE 28%

NEW Samsung C27F390 27" Curved LED MonitorWas £175 Now £135.99 SAVE 22%

NEW LG 25UM58 25" Ultrawide IPS Monitor Was £152 Now £124.99 SAVE 18%

NEW Samsung C24F390 24" Curved LED Monitor Was £129.99 Now £99.99SAVE 23%

Up to 25% off PC Monitors including LG, Acer and Samsung

Best computers accessories deals

NEW Seagate STEB6000403 6TB Expansion USB 3.0 External Hard Drive Was £129.99 Now £89.99 SAVE 31%

NEW Samsung MZ-76E500B/EU 500GB Solid State DriveWas £99.98 Now £89.99 SAVE 10%

NEW Logitech 910-005313 MX Master AMZ Wireless Mouse Was £79.99 Now £37.99 SAVE 53%

NEW Microsoft Office 365 Home 1-Year SubscriptionWas £68 Now £47.49 SAVE 30%

NEW SanDisk Extreme PRO SDXC 128GB Memory CardWas £60 Now £39.38 SAVE 33%

Best smart home deals

NEW Amazon Echo ShowWas £199.99 Now £99.99 SAVE £100

NEW Amazon Echo SpotWas £119.99 Now £89.99 SAVE £30

NEW Amazon EchoWas £89.99 Now £59.99 SAVE £30

NEW Amazon Echo DotWas £49.99 Now £29.99 SAVE £20

NEW Hive Active Heating & Hot Water Thermostat with Pro InstallationWas £225 Now £149.99 SAVE 33%

NEW Nest Learning Thermostat, 3rd Generation Was £193 Now £151.20 SAVE 22%

NEW TP-LINK WiFi Smart Plug, Works with Amazon AlexaWas £29 Now £17.49 SAVE 40%

NEW Philips Hue White & Colour Ambiance Bulb Twin Pack with BridgeWas £134.98 Now 79.99 SAVE 41%

NEW SodaStream Crystal Sparkling Water MakerWas £119.99 Now £72.99 SAVE 39%

Up to 40% off Kitchen and Home appliances including Crock-Pot, Tefal and Philips

Best camera deals

NEW Sony ILCE7KB.CE 24.3MP Compact System CameraWas £899 Now £615SAVE 32%

NEW Canon EOS 2000D DSLR CameraWas £469.99 Now £319 SAVE 32%

NEW Sony DSCRX100M4 4K Digital Compact Camera Was £600 Now £499 SAVE 29%

NEW Sony ILCE6300LB 24.2MP Compact System Camera – Was £879 Now £599SAVE 32%

30% off Sony and Canon Cameras

Best activity tracker deals

NEW Garmin 010-03717-71 Forerunner 235 GPS Running WatchWas £189 Now £154.99 SAVE 18%

NEW Fitbit Blaze Smart Fitness Watch with Heart Rate MonitorWas £149.99 Now £99.99SAVE 33%

NEW Garmin Vivoactive 3 GPS Smartwatch with Heart Rate monitorWas £240 Now £204.99 SAVE 15%

NEW Huawei Watch 2 Sport SmartwatchWas £276 Now £149.99 SAVE 46%

NEW Fitbit Charge 2 Activity Tracker with Heart Rate MonitorWas £109.99 Now £79.99 SAVE 27%

NEW Jabra Elite Sport True Wireless Bluetooth Headset with Activity MonitorWas £199.99 Now £105.99 SAVE 47%

Up to 42% off Fitbit Charge 2 and Blaze

Best Amazon services deals

Amazon has some great discounts on its own Prime services, too.

  • Audible50% off a 12-month subscription save £47.94 off Amazon's premium audiobook service, usually £7.99 per month, until July 31st.
  • Prime Video – Prime members can get up to 50% off various movies and TV shows to rent or buy on Prime Video from 3rd to 17th July, including Spiderman: Homecoming, Baywatch, Despicable Me 3, Handmaid's Tale, Suits and Line of Duty.
  • Prime Video Channels – From July 3 to 17 of July, Prime members can subscribe to some of their favourite TV channels and get three months' subscription at no extra cost – these include Discovery, Shudder, MGM and BFI Player.
  • Amazon Music Four months for 99p – 97% offPrime members who haven't yet tried Amazon Music Unlimited can get four months of the premium, on-demand service for 99p until July 31 (usually £7.99 a month or £79 a year for Prime members).
  • Twitch Prime Members can enjoy hundreds of hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18, including titles like Pillars of Eternity and Brutal Legend. Members will also receive exclusive in-game loot for Warframe and PlayerUnknown's Battlegrounds.
  • Kindle Unlimited Eligible Prime members can get three months of unlimited reading for no extra cost with a Kindle Unlimited membership.

How can I find the best deals on the day?

Photo credit: Amazon Prime

The amount of deals on the day can be overwhelming and hard to keep track of, so it's good to try and keep organised. Thankfully, there are a few ways you can keep track of deals and make sure you don't miss out on the items you really want.

Bookmark this page

The easiest way is to keep your eye on Digital Spy Tech, which will be curating the best deals over the course of the Amazon Prime Day festivities right here.

Alerts via the Amazon app

Probably the most effective method for most people to keep abreast of deals when on-the-go. Simply turn on "Watched and Waitlisted Deals" in the app's settings, and then tap 'watch' on the specific item. When the deal starts, your smartphone will be sent a notification. Easy!

Ask Alexa via an Echo or Echo Dot

If you own an Echo or Echo Dot speaker then you can ask Alexa "what are your deals?" and she will provide more than 100 offers that are exclusive to Alexa users.

Once again, you'll have to be a Prime member in order take advantage of the special offers, but you can also ask Alexa to sign you up by saying "sign me up for Prime".

Want up-to-the-minute entertainment news and features? Just hit 'Like' on our Digital Spy Facebook page and 'Follow' on our @digitalspy Twitter account and you're all set.

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