It’s that time of year again: the birds are tweeting, summer sunshine is flooding through the windows, and bargain-hunters across the world have begun twitching for the annual Amazon Prime Day sale.
The yearly discount event from the internet’s “everything shop” slashes the RRP of millions of products: think homewares, beauty, toys, tech, alcohol, and more. Despite its name, Amazon Prime Day is a two-day event, and every year grows in deals as well as fanfare with special offers and promotions not just on physical products but across Prime Video, Amazon Music, Audible audiobooks, Fire TV and more.
When does Amazon Prime Day 2022 end?
The two-day sale ends on 23:59 on July 13, giving you plenty of time to get all the items on your shopping list.
How often does Amazon hold a Prime Day sale?
It’s been going every year since the inaugural event back in 2015. What began as a one-day sale exclusively for Prime members in celebration of Amazon’s 20th birthday has since grown into a major event on the global shopping calendar.
Take this year for instance: Prime Day isn’t just a UK-wide thing. The bargain bonanza will take place in more than 20 countries around the world, allowing millions of members to save serious money on everyday essentials, fashion, tech, food and more from recognised brands as well as small businesses.
What kind of deals are on Amazon Prime Day?
As Amazon Prime Day pros, we usually see two types of deals over the event: Lightning Deals and Deals of the Day.
Lightning Deals are flash sales, with very limited stock available for a short, fixed period at a knockout price. You need to be quick if you want them; once they’re gone - they’re gone.
Meanwhile, Deals of the Day are less of a mad dash to the online checkout. They showcase deals on specific products that you can mull over for the whole day before deciding to buy.
Between the two, you can usually pick up all sorts of goods on your shopping list. All this, plus unlimited delivery, with more products available for next-day or in some cases, same-day delivery.
As well as fun bits for the home and holiday essentials, the sales offer the perfect time to pick up a big ticket item for less (hello, new OLED TV or hybrid mattress), bag Christmas and birthday gifts early, or just treat yo’self for a fraction of the price. After the last few years we’ve had, who doesn’t deserve it?
How to take advantage of Prime Day deals
Amazon’s Prime Day sale is exclusively for Prime members so must be signed up if you plan to bag any of the bargains in Amazon’s sale. As well as next-day delivery on thousands of products, Amazon Prime membership also opens up a world of video, books and music streaming services.
Students can get in on the action with Amazon Student, which costs £3.99 a month (following a six-month free trial, that is!), and comes with a whole raft of discounts and offers for those still in education.
How much does Amazon Prime membership cost?
You can either pay £7.99 a month or pay a £79 annual fee, whichever works best for your budget. If you haven’t signed up yet because you’re not sure if it’s for you, try a free 30-day trial before the sale and see how you like it. Those on trials will still be able to shop the sale, even if you don’t keep the subscription afterwards.
But really, with next-day delivery on thousands of products, Amazon Prime membership also opens up a world of video, books, grocery, gaming and music streaming services. Not to mention new benefits and tie-ups becoming available all the time, like free Deliveroo Plus membership, access to AmazonLaunchpad where you can find cool new products from start-ups, and Try Before You Buy on Amazon Fashion where you can try on six items at home, pay for the ones you want and return the ones you don’t for free.
The ES Best edit of the best Amazon Prime Day deals live now
Ring Video Doorbell Wired + Echo Show 5 | 2nd generation (2021 release), smart display with Alexa and 2 MP camera | Charcoal
It’s time to say goodbye to the old and temperamental doorbell that constantly fails us, and replace it with a Ring upgrade that will ensure you never miss a parcel, or your Friday night takeaway delivery again.
This Prime Day, not only can you bag yourself this nifty must-have gadget, but Amazon will throw in an Echo Show 5, a voice activated speaker that helps you control your smart home gadgets. This is all for the incredible price of £35.99 – a saving of 64 per cent.
Was: £99.98 (saving £63.99, 64 per cent off)
Buy now £35.99, Amazon
Apple AirPods Pro with MagSafe charging case (2021)
If you’re yet to experience Pro listening, you’re in for a treat – there’s noise cancellation and transparency modes as well as various sized silicone tips for greater comfort and adjustability. We don’t expect this 25 per cent off deal to last long, so grab them while you can.
Was: £239 (saving £60, 25 per cent off)
Buy now £179.00, Amazon
Fire TV Stick Lite with Alexa Voice Remote Lite (no TV controls) | HD streaming device
If you’re investing in a new TV this Amazon Prime Day or are wanting to give your old model a technological upgrade, then a Fire Stick is an absolute essential. This USB-like stick will transform your TV into a smart one, giving it the ability to endlessly stream everything from your favourite film to the latest must-watch series. Incredibly, the deal this year is something like we’ve not seen before – there’s a huge 57 per cent off.
Was: £29.99 (saving £17, 57 per cent off)
Buy now £12.99, Amazon
Nespresso Vertuo Plus XN903140 Coffee Machine by Krups, White
Start the day off right with a coffee so perfect it could have been brewed by an Italian barista on the streets of Rome. This sleek limited-edition cream Nespresso machine is small enough to fit in the corner of a kitchen without taking up precious counter space, whilst also powerful enough to create your favourite hot drink in seconds.
Not only do you get this massively discounted machine, but a welcome set of 12 capsules is thrown in to sweeten the deal. An Amazon exclusive offering with 51 per cent off for Prime Day, it’s best to “add to cart” ASAP.
Was: £123.51 (saving £62.52, 51 per cent off)
Buy now £60.99, Amazon
Shark Cordless Handheld Vacuum Cleaner [WV200UK] Single Battery, Grey
House in need of a little spruce up? Ditch the dustpan and brush: it’s time to take your cleaning to the next level with Shark’s range of vacuums. There’s everything from corded models to robotic ones, but we’re obsessed with this cordless handheld one that’s got a massive 38 per cent off RRP.
Perfect for small spillages, hard to reach areas or a once over on the backseat of your car (seriously, how does it get so messy back there?), this master of all household gadgets should be scooped up now, whilst stocks last.
Was: £129.99 (saving £50, 38 per cent off)
Buy now £79.99, Amazon
Oral-B Smart 6 Electric Toothbrush
If you thought deals of over 50 per cent were magical myths that occurred once in a lifetime, then prepare to be seriously impressed by the prices Amazon are offering customers on Oral-B products.
With 73 per cent off Oral-B Smart 6 Electric Toothbrush, there’s no better time to go electric and leave no tooth behind in the brushing process. This model includes three heads, a travel case, teeth whitening mode and a two pin UK plug.
Was: £219.99 (saving £160, 73 per cent off)
Buy now £59.99, Amazon
Simba Hybrid Luxe Mattress
We all know that a good night’s sleep starts with the right mattress and boy have we found the Goldilocks of mattresses from Simba that’s not too hard, not too soft, but just right.
What’s more, there are savings of up to 50 per cent across the brand’s offerings including pillows, duvets and toppers. We are head over heels with the whopping saving that can be made on Simba’s most advanced product yet: The Simba Hybrid Luxe Mattress.
Was: £2,149 (saving £967.05, 45 per cent off)
Buy now £1181.95, Amazon
Tefal ActiFry Genius XL 2in1 YV970840 Air Fryer - 1.7 kg / 8 Portions
If you’re yet to try the Holy Grail of kitchen gadgets, then now is the time to get shopping. An air fryer offers endless possibilities and can be used by the most experienced of cooks to give things an extra crisp as well as the novice chefs who draw the limit at beans on toast.
Whilst chips are the obvious starter ingredient, with just a teaspoon of oil, almost everything can be cooked in an air fryer including fish, chicken and veggies. For two days only, Tefal’s XL air fryer is almost half price, so snap it up quickly!
Was: £284.99 (saving £135, 47 per cent off)
Buy now £125.00, Amazon
Satisfyer Pro Penguin Clitoral Vibrator
After a mind-blowingly good deal this Prime Day? Look no further than the range of adult toys that are massively discounted. There are bulk-buy deals on condoms, saucy lingerie and fun accessories, but our best recommended product by far is the Satisfyer Pro Penguin Clitoral Vibrator that features 11 programmes, a whisper mode and airpulse technology. All of that for under £20 - what a steal.
Was: £24.99 (saving £7.50, 30 per cent off)
Buy now £17.49, Amazon
Samsung AU8000 65 Inch Smart TV
Who needs a trip to the cinema when you can have your own cinematic experience from the comfort of your own sofa with this gigantic 65 inch TV. Not for the fainthearted, this statement feature comes with a crystal clear 4K processor, smart audio and voice control. There’s never been a better time to upgrade as Amazon are offering an incredible half price deal.
Was: £999 (saving £430, 43 per cent off)
Buy now £569.00, Amazon
HUAWEI Matebook D15, 15.6 Inch Screen, Windows 11, Intel Core i5, 8GB RAM and 512GB SSD memory, 1080P - Space Grey
With WFH as the new norm, why not treat yourself to a new laptop? Forget battling with your current rellick and staring at the loading wheel of doom (we’ve all been there), and invest in Huawei’s Matebook D15 which boasts 1080p resolution, 8GB RAM and 512GB SSD memory.
Weighing only 1.56KG and measuring 16.9mm thin, you can slip it into any bag and you’ll barely notice it’s there. With 47 per cent off, it’s a game changer that you don’t want to miss out on.
Was: £749.99 (saving £350, 47 per cent off)
Buy now £399.99, Amazon
iRobot Roomba, 692040 Connected Robot Vacuum, 3-Stage Cleaning System, Voice-Assistant Compatibility
The future is here with iRobot’s Roomba vacuum cleaner which means you’ll never have to lift a finger to keep your house spick and span. It has a three-stage cleaning process which grabs dirt, dust and debris from carpets and hard floors, and you can set it off simply through voice commands or the iRobot Home app. Vacuuming has never been easier.
Was: £269 (saving £100, 37 per cent off)
Buy now £169.00, Amazon
Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones - Defiant Black-Red
Whether you’re using them to listen to tunes on your commute, a movie on a flight, or an audiobook before bed, your listening experience is about to get a whole lot better with Beats’ Studio3 headphones. Offering noise cancelling, fine tuned acoustics, and 22 hours of battery life, they’re a must have. At half price, it’s a deal that’s hard to refuse.
Was: £299.95 (saving £150.95, 50 per cent off)
Buy now £149.00, Amazon
KitchenAid Stand Mixer "Classic" silver 5K45SSBSL
It’s time to ditch the old whisk and start baking like the pros with KitchenAid’s classic silver stand mixer.
With a 4.3L bowl and finished in a lovely shade of silver, it’s the perfect Prime Day purchase that is both aesthetically pleasing and practical. If you thought KitchenAids were just for cakes, then think again as it has ten speed settings and can do anything from mash and whisk, to meringue and knead.
Was £349.99 (saving £180.01, 34 per cent off)
Buy now £349.99, Amazon
Apple Watch Series 7 (GPS + Cellular, 41mm) - Green Aluminium Case with Clover Sport Band - Regular
Convenience is everything, and with the Apple Watch your life admin will become that bit easier. Offering GPS directions and music control from your wrist, added health insights, and faster charging, the Series 7 smartwatch is the brand’s best yet. As the most fashionable digital timepiece on the market, why not treat yourself whilst it’s 19 per cent off?
Was £469 (saving £90, 19 per cent off)
Buy now £379.00, Amazon