Amazon Prime Day 2022 – live: When is it and what are the best early UK deals?

·20-min read
The 48-hour sale will take place on 12 and 13 July, but the early bird deals have already kicked off  (The Independent)
The 48-hour sale will take place on 12 and 13 July, but the early bird deals have already kicked off (The Independent)

Calling all bargain-hunters: one of the biggest sales of the year is just around the corner, with Amazon Prime Day 2022 confirmed to be kicking off in just over two weeks.

Second only to Black Friday, the online giant’s annual flash sale will see huge savings across tech, home and kitchen appliances, alcohol, TVs, kids’ toys and more. Officially returning on Tuesday 12 and running through to Wednesday 13 July, the shopping extravaganza lasts a full 48 hours with thousands of products from big-name brands reduced, including Apple, Samsung, KitchenAid, Shark, Philips, Bosch and Rimmel.

Early deals kicked off on 21 June (a full three weeks before Prime Day officially starts), so the 2022 sale is already shaping up to be one of Amazon’s biggest years yet. The retailer has never dropped Prime Day deals this early, so you’re in for a treat.

Whether you’re after a pair of Levi’s jeans, headphones, a stand mixer, laptop or hair tool, as always, the IndyBest team will be on hand throughout to keep you afloat during the sale.

As well as our dedicated deal guides, our live coverage is here to save you endlessly scrolling. From now to the sale itself, make sure to follow along for the best discounts, unrivalled savings and expert advice on navigating the mammoth event. So, it’s time to finalise your wish list and get shopping.

Read more:

Amazon Prime Day early deals and news

  • When is Amazon Prime Day 2022?

  • Level up your gaming with early Prime Day deals

  • Olaplex no.7 bonding oil is just £18

  • Which Amazon device will be discounted?

Best pre-Prime Day deals to shop this weekend

Friday 24 June 2022 17:20 , Eva Waite-Taylor

 (The Independent)
(The Independent)

That’s it from us this week. If you find yourself wanting to do some Internet shopping this weekend (we certainly will be!), make sure to browse our guides below for all the savings worth adding to your basket.

Your ultimate guide to Amazon Prime Day 2022 – Expert insight on what to expect, how to get the best deals and confirmed dates

The best home and kitchen Prime Day deals to expect – We’re predicting huge savings across big-name brands such as Shark, Dyson, Nespresso and Philips

Your ultimate guide to tech Prime Day offers – Our experts share insight into the gadgets to watch, from tablets to headphones

The top gaming discounts to know this Amazon Prime Day – Any gaming heads will want to bookmark this guide, where we detail the best deals based on this year’s releases and last year’s top sellers

Best Amazon device deals to watch out for this Prime Day – The tech giant offers huge discounts on its own-brand devices, and we’ve got all the latest insight

Amazon Prime Day Nintendo Switch offers to expect – Following the release of the latest Switch OLED late last year, we share our predictions for this year’s sales event

The Prime Day Apple deals to know – Whether you’re in the market for a MacBook or a shiny new iPad, read our guide for all the details

The fitness deals to expect this Prime Day– From New Balance trainers to Sweaty Betty gym leggings and Nutribullets, here’s everything you need to kow

Best alcohol deals to shop this Amazon Prime Day – Whether you’re a vodka lover or whisky fanatic, we’re expecting some serious price cuts in the booze department

The top laptop discounts to know for Prime Day 2022 – We’re predicting some big savings on Dell, Lenovo, Surface and more

The best Amazon Prime Day TV deals to expect– The shopping bonanza is the perfect time to snap up a seriously discounted 4K or OLED telly

Good morning deal-hunters

Friday 24 June 2022 09:00 , Eva Waite-Taylor

Good morning! Thanks for enjoying our rolling coverage of the pre-Prime Day sale.

If you’re in the mood to shop, there’s plenty to keep you busy – our helpful deals guides cover everything from home appliances, fitness and alcohol to gaming, tech and Apple products.

And our main guide should be your go-to for recommendations and advice, think of it as your cheat sheet in the lead-up and during the shopping bonanza itself. It has the best early deals and answers all your burning questions about Amazon Prime Day 2022. Check it out now:

Amazon Prime Day early deals are here

When is Amazon Prime Day 2022?

Friday 24 June 2022 09:05 , Eva Waite-Taylor

Amazon Prime Day 2022 is very nearly here. It’s been confirmed that the sale will return on Tuesday 12 July through to Wednesday 13 July. There’s even more good news for savvy shoppers too, as the retailer kicked off its early deals a whopping three weeks in advance of the big day. The early sale will include up to 50 per cent off big-ticket brands. Follow along today for all the latest deals and insight.

Which Amazon device will be discounted?

Friday 24 June 2022 09:20 , Eva Waite-Taylor

While Amazon kicked off its early deals on 21 June, it hasn’t yet started to reduce the price of its own-brand devices. We’re unsure exactly when the online giant will start discounting them, but, should it be the official sale itself – 12 and 13 July – you’ll be in for a real treat.

For all the intel on what last year’s discounts looked like, make sure you check out our Amazon Prime Day own-brand device guide:

The Amazon device deals to expect this Prime Day

Level up your gaming with early Prime Day deals

Friday 24 June 2022 09:40 , Eva Waite-Taylor

When it comes to those looking to get their game on this Prime Day, there’s plenty to get excited about. Our tabletop game fanatic has shared his top picks for the day.

But, if you’re after the more high-tech devices, IndyBest‘s gaming writer, Jasper Pickering, has got you covered. He spends his days scouring Amazon and handpicking the best early deals so you don’t have to. Currently, you can get a gaming mouse (was £59.99, now £29.99, for less than £30, and there’s even a really impressive discount on a gaming chair.

For all this and more, read our guide to the best early Prime Day gaming deals you can shop now:

The best gaming deals to expect this Amazon Prime Day

Let there be light with this Prime Day deal

Friday 24 June 2022 09:55 , Eva Waite-Taylor

Philips Hue centura white & colour ambiance recessed round LED smart ceiling spotlight: Was £59.99, now £37.60,


There’s a real economy of scale when it comes to buying Philips Hue GU10 spotlights. You never need just one, so when there’s 37 per cent off each bulb it adds up to some serious savings across your entire ceiling. An early Prime Day deal, this discount on the recessed centura – which can be angled to illuminate corners and tackle dull spots – sees the price of each smart bulb drop to £37.60. Not only are they energy-efficient LED lights, but they can be controlled using voice commands or set to gently turn on as the sun goes down.

Buy now

Olaplex no.7 bonding oil just £18 in pre-Prime Day deal

Friday 24 June 2022 10:10 , Eva Waite-Taylor

Not all haircare brands are made equal. But there’s one that stands out from the rest, and it’s of course Olaplex. The brand’s products work, but naturally, they don’t come cheap. Ahead of Prime Day, Amazon has slashed the price of one of our favourite hair oils.

Olaplex No.7 bonding oil: Was £36, now £17.98,


When we reviewed the brand’s entire range, we noticed serious improvements in our lack-lustre locks. And its bonding oil was a firm favourite. Our writer noted that despite its “lightweight formula, it is very nourishing and didn’t leave our hair feeling heavy or greasy”. The “other great thing about the bonding oil is that it provides up to 230C heat protection, as such, it’s great to use before using heat on your hair”, they added. A little goes a long way, so you’ll unlikely make a dent in the bottle until you’re many months down the line.

Buy now

Take your dog to work? Treat them on Prime Day

Friday 24 June 2022 10:25 , Eva Waite-Taylor

Did you know that today is Take Your Dog To Work Day? Us neither, but we’re here for it. And if you take your four-legged friend with you, you should certainly treat them this Prime Day.

Luckily for you, our writer Alex Lee veered from his usual role of sharing his top tips when it comes to everything tech-related, and instead gave us some insight into how he’s planning on pampering his pooch during the shopping bonanza.

If you too want to treat your four-legged friend, take some inspiration from his shopping list:

I’m going to pamper my dog this Amazon Prime Day with these 7 products 

Hoover up this Shark vacuum cleaner early Prime Day deal

Friday 24 June 2022 10:40 , Eva Waite-Taylor

When it comes to home appliances, Prime Day is the perfect time to make the investment in new tools. And luckily, we’ve just spotted an early deal that might just pique your interest.

Shark cordless stick vacuum cleaner IZ201UKT: Was £349.99, now £227.48,


Queen of clean, Mrs Hinch, loves Shark, and so do we. This cleaning tool was featured in our review of the best cordless vacuum cleaners, and it seriously impressed our tester. It features a flexible wand that bends to make like work of cleaning under sofas and coffee tables, while the LED headlight works to “illuminate hidden dust in every corner”, noted our writer. They “found the vacuum effortlessly sucked up everything in sight, making this one of the best” that they tested.

Buy now

How to claim free games ahead of Amazon Prime Day

Friday 24 June 2022 11:00 , Eva Waite-Taylor

Amazon Prime Gaming

 (Prime Gaming)
(Prime Gaming)

Calling all gamers, Amazon hasn’t forgotten about you in its early sale, there are a whole host of deals you can snap up now. What’s more, you can currently download more than 30 games for free from Prime Gaming, be that Mass Effect Legendary Edition or Star WarsJedi Academy. Depending on the game you choose, it’ll be available to play on Xbox One, Xbox Series X/S, PS4, PS5 and your PC.

Browse Amazon Prime Gaming now

Apple AirPods pro earbuds are just £184 ahead of Prime Day

Friday 24 June 2022 11:15 , Eva Waite-Taylor

Apple is notorious for not taking part in sales, but you’re likely to find competitive prices at Amazon on Prime Day. Case in point on the tech giant’s popular earbuds.

Apple AirPods pro with MagSafe charging case: Was £239, now £184,

 (The Independent)
(The Independent)

These earbuds are pretty pricey but, thanks to the early Prime Day deal, you can snap them up for a fraction of the cost. When we reviewed the Airpods pro, our tester said they “are a high-end pair of earphones that are difficult to find much fault in”. As for the noise quality, our tester added that “it’s a sound topped by few rivals,” with an impressive active noise-cancelling function that shuts out ambient noise. The Prime Day price is cheaper than the price they were reduced to on Black Friday.

Buy now

Need a new smartwatch? Shop this Huawei watch 3 pre-Prime Day deal

Friday 24 June 2022 11:30 , Eva Waite-Taylor

Huawei watch 3: Was £349.99, now £214.60,


Got an Android phone and a hankering for the equivalent of an Apple Watch? You’ve got a few to choose from, including the Huawei watch 3, which featured in our round-up of the best smartwatches and now has 39 per cent off at Amazon’s Prime Day sale. Huawei’s range of wearables is enormous, and this fashion-first, mid-range device sits slap bang in between the fitness tracking Huawei watch fit 2 (£159.99, and luxury Huawei watch GT 3 pro (£299.99, It’s a great everyday Android watch, with a two-week battery life, mobile data, hands-free calling, and continuous health-tracking built in.

Buy now

The Amazon Fire 7 tablet could be yours for just £29.99

Friday 24 June 2022 11:45 , Eva Waite-Taylor

Amazon Fire 7: Was £49.99, now £29.99,


If you’re looking to jump on the tablet hype then Amazon fire models are certainly worth considering. One of the retailer’s best sellers, the Amazon fire 7 landed a spot in our review of the best tablets where our tester described it as “lightweight and effortlessly portable”. It has great speeds thanks to its quad-core processor, there’s a choice of 16GB or 32GB of storage packed under the hood. You can also expect up to seven hours of use on one charge, whether you’re listening to music, browsing or enquiring with Alexa about what to have for lunch.

Buy now

Amazon slashes price of air fryer ahead of Prime Day

Friday 24 June 2022 12:00 , Eva Waite-Taylor

Ninja air fryer AF100UK: Was £129.99, now £99,


This is a “really clever piece of kit which helped make mealtimes that little bit healthier”, noted our review. It makes “wonderfully crispy food in minutes and is much more attractive than a lot of its competitors”, noted our tester. It’s a good size for two people, and it has four functionalities – air fry, roast, reheat and dehydrate, making it a great all-rounder. We’d recommend snapping up this early Prime Day deal while you can.

Buy now

What to shop this Amazon Prime Day 2022

Friday 24 June 2022 12:15 , Eva Waite-Taylor

The big day is fast approaching. This year, Prime Day 2022 will be on 12 and 13 July. It’s the second-biggest shopping event in the annual calendar, making it the best time to snap up a bargain across tech, gaming, and laptops to home appliances, fitness, and Amazon’s own-brand devices.

Now’s the perfect time to start compiling those wishlists. And luckily, we’re on hand to help. Considering we’ve been covering the sale extensively for years, it’s safe to say we know a thing or two about bargain hunting. So, we’ve decided to share what we’re hoping to snap up on the big day itself. Take a read, but be aware, your wishlist will be as long as your arm in no time:

The top deals we’re looking to snap up on Amazon Prime Day

“Alexa, what’s the best early deal on the Amazon Echo dot?”

Friday 24 June 2022 12:30 , Eva Waite-Taylor

OK, we’ll take Alexa’s place here. Amazon is yet to kick off its Prime Day deals on its own brand devices, but we did spot that the Echo dot has been reduced by 20 per cent.

Amazon Echo dot, 4th generation: Was £49.99, now £39.99,


Chances are you’ve seen one of these Alexa devices in action – and that’s because they’re just so good – so now’s the time to join the party. We can vouch for how well the fourth-generation device performs as it featured in our review of the best smart speakers. “If you’re an Alexa user, or dipping your toe into the world of smart speakers, the Echo dot is a great choice for a non-invasive speaker that produces great sound and slots nicely into the Amazon ecosystem,” noted our writer.

Buy now

The best early laptop deal to snap up now

Friday 24 June 2022 12:45 , Eva Waite-Taylor

If you’re searching for a new laptop, Prime Day is the perfect time to invest. But, luckily if you can’t wait that long, Amazon has already started slashing the price of some seriously high-tech models.

Asus vivobook OLED 15 M513UA: Was £699.99, now £479.99,


There’s £220 off the 15in Asus vivobook OLED thanks to Amazon Prime Day’s early sale. OLED screens are a class above typical LCD displays and are unmatched when it comes to colour vibrancy and contrast, making them ideal for watching entertainment on the go. At £479.99 this is one of the cheapest OLED laptops we’ve ever come across. The vivobook isn’t a slouch in other departments either: with an AMD Ryzen 5 CPU, 8GB of RAM and a 512GB SSD, this Windows 11 laptop comes highly recommended.

Buy now

How to get 25% off groceries at Amazon Fresh stores for Prime Day

Friday 24 June 2022 13:00 , Eva Waite-Taylor

 (PA Archive)
(PA Archive)

As Prime Day approaches, Amazon Fresh stores are offering Prime members 25 per cent off their in-store shop.From 21 June through to 13 July, you can pick up groceries and everyday essentials at a discounted price from the Amazon Fresh stores. From breakfasts to tasty treats, sushi and pastries, simply open the Amazon app, tap on the basket and click “fresh code” to get a QR code and then scan at the gates to enter.

The Nintendo Switch game you need to play

Friday 24 June 2022 13:20 , Eva Waite-Taylor

‘Pokémon Legends: Arceus’: Was £49.99, now £39,


While we eagerly await the arrival of Pokémon Scarlet and Violet later this year, the latest instalment, Pokémon Legends: Arceus is currently discounted with a generous 22 per cent saving. In our round-up of the best Switch games, we called Arceus a “gust of fresh air that the series desperately needed”.

Buy now

For more of the best early Nintendo Switch deals, read our Amazon Prime Day guide now:

The best Nintendo Switch deals to expect this Prime Day

Going on a summer holiday? Snap up these deals on Prime Day

Friday 24 June 2022 13:50 , Eva Waite-Taylor

The date of Prime Day 2022 is 12 and 13 July, which is bang smack in the middle of summer. So if you’re off on a holiday after then, we’d recommend snapping up all your essentials during the two-day shopping bonanza. Luckily for you, our writer Lauren Cunningham shared some of the best discounts to look out for, so you can add them straight to your wishlist now:

The summer holiday essentials from sunscreen to suitcases on offer this Prime Day

Do you need Amazon Prime to buy Prime Day deals?

Friday 24 June 2022 14:20 , Eva Waite-Taylor

You do indeed need to be a Prime subscriber to take part in the Apple Prime Day sales. It’s not called Prime Day for any old reason.

An Amazon Prime membership costs £7.99 a month or £79 for a year. Signing up couldn’t be easier, all you need to do is go to the Amazon Prime landing page and enter your details.

Savvy shoppers who don’t have a Prime subscription yet will want to sign up for a 30-day free trial. This will still gain you access to the sale. You’ll want to do this at the start of July, however, because it only lasts 30 days. Once you’re all done shopping, just cancel your membership and you won’t be charged. Thank us later.

Sign up to Amazon Prime now

Calling all festival go-ers, you need to see our Prime Day predictions

Friday 24 June 2022 14:50 , Eva Waite-Taylor

If seeing everyone at Glastonbury right now has you excited for the festival you’re attending this summer, you’re not alone. So much so, our writer Dominique Boulan is here to share what she’s snapping up for her next event. From Hunter wellies to bio-degradable glitter, she’s got you covered.

Read our guide to the festival essentials we’re snapping up during Amazon Prime Day 2022:

These are the festival essentials we’ve added to our Amazon Prime Day wishlist

It’s Prime time to get a drink

Friday 24 June 2022 15:10 , Eva Waite-Taylor

Happy Friday! If you’re counting down the hours until you can check off, you need to see these pre-Prime Day deals on acholic drinks. The big shopping bonanza offers the perfect time to make sure your drinks cabinet is perfectly stocked up.

If you’re a fan of gin, you can currently get the Opihr gin for just £17.10 (, reduced from £26. But, for other alcohol offers, there are plenty of early offers to get excited about.

Read our guide to the best Amazon Prime Day alcohol deals now:

Looking for a (cheap) tipple? The Amazon Prime Day early alcohol deals have landed

Take the hard work out of cleaning with this robot hoover pre-Prime Day deal

Friday 24 June 2022 15:50 , Eva Waite-Taylor

Eufy by Anker roboVac: Was £349.99, now £259.99,


Banish boring chores with Eufy’s robot vacuum cleaner. The handy gizmo can both hoover and mop your living space, leaving you hands-free. Whether scheduling cleaning, switching modes or reviewing cleaning history, you can do it all on the RoboVac app on your phone. And it’s safe to say that we’re big fans of the brand, with two similar Eufy models earning spots in our round-up of the best robot vacuums. Right now, you can save nearly 30 per cent on the do-it-all machine.

Buy now

The fashion brands you never knew were on Amazon

Friday 24 June 2022 16:20 , Eva Waite-Taylor

When it comes to Amazon Prime Day, you can expect deals on tech, gaming, clothing, beauty, alcohol, fitness and TVs. But, the online giant has seriously upped its fashion game and now has a huge range of big-name brands on its website, from heavyweights Levis, Birkenstock, Calvin Klein, Crocs and Uggs, to up-and-coming labels like Filippa K and JW Pei.

Should you wish to save on your next wardrobe refresh during Prime Day 2022, read our guide to the fashion brands you never knew were on Amazon:

The fashion brands on Amazon to bookmark ahead of Prime Day

These Apple products have rare savings thanks to pre-Prime Day sale

Friday 24 June 2022 16:50 , Eva Waite-Taylor

While it’s difficult to know the exact Apple devices that will be reduced this Prime Day – Amazon keeps most of its deals hush-hush until the big day itself – we’re expecting that AirPods, Apple Watches, iPhones, MacBooks, iPads and more will receive a healthy discount.

Luckily for those that can’t wait for the two-day shopping bonanza, we’re already seeing some early deals that are worth shouting so we thought we’d share some here:

Apple AirTag, four-pack: Was £99, now £80.09,


Save almost 20 per cent on a four-pack of Apple’s clever AirTag possession trackers. Using a Bluetooth connection to your iPhone, these will help you locate lost items they are attached to and can even use the location of millions of other iPhones to help you track down dropped keys or a misplaced bag. Our reviewer said: “The AirTag is incredibly cheap for what it is, and it works like an absolute charm. For any iPhone owner prone to losing things, investing in a pack of four might be one of the best decisions you ever make.”

Buy now

Apple AirPods max: Was £549.99, now £429,


This deal sees a 22 per cent discount on Apple’s flagship headphones, the AirPods max. Introduced in late 2020, the AirPods max offer greater noise cancellation and improved sound quality over the smaller AirPods Pro (was £239, now £189,, with our reviewer describing them as “an astonishing achievement”.

Buy now

If you want more great intel, read our guide to the best early Apple Prime Day deals:

The best early Apple deals for this Amazon Prime Day